Month: April 2020

Why Google Is Rejecting Ads That Mention ‘Coronavirus’ or ‘COVID-19’

Why Google Is Rejecting Ads That Mention ‘Coronavirus’ or ‘COVID-19’

Searches related to ‘coronavirus’ or ‘COVID-19’ are currently the highest trending search terms on Google. In the end, these terms might become the largest-ever searched terms in Google history. With this known, many clients have asked if they can utilize ‘coronavirus’ or ‘COVID-19’ in their Google Ads. This might sound like a good idea, especially…Read More

How to Maximize Your Paid Search Ad Budget During COVID-19

How to Maximize Your Paid Search Ad Budget During COVID-19

Law firms and businesses alike are finding new ways to do business while keeping their employees safe. This means working from home, taking phone consultations, video conferencing and even closing offices altogether. With everyone doing their part to keep business “running as usual,” updating your search marketing campaign can help your business thrive during this…Read More

Criminal Defense After COVID-19

Criminal Defense After COVID-19

With courts closed and people staying at home to combat the COVID-19 epidemic, criminal activity has fallen far below normal levels. In most cities, people are not committing crimes, and are therefore not researching or contacting lawyers. Across criminal defense, traffic on Nolo consumer legal resources has fallen significantly. Criminal defense, however, is a wide…Read More

Recovery from COVID-19 in the Legal Industry

Recovery from COVID-19 in the Legal Industry

COVID related practice areas remain elevated, but interest is subsiding. Unemployment Demand for unemployment legal resources correlated closely with lockdowns caused by COVID-19, so unemployment has become a primary traffic driver across Nolo.com. Traffic levels at the beginning of March were already elevated, but pageviews shot up 2000% as the pandemic lockdowns reached their peak….Read More