Which Marketing Data Points Law Firms Should Be Watching During the COVID-19 Crisis COVID-19 has taken over our country. Small law firms, as well as small businesses, are among the parties suffering during this pandemic. Although teleconferencing technology has helped make an abrupt pivot to new ways of working, marketing strategies and insights will continue…Read More
As the world continues to adjust to life during the COVID-19 crisis, so do consumers in the way they seek legal representation online. During our webinar hosted on April 29th, we talked with Nolo’s Managing Editor Micah Schwartzbach, Internet Brand’s Principal Analyst Adam Silver and Rebecca Young, Senior Manager of Data and Analytics. Together these…Read More
Forecasters and economists expected unemployment rates to continue to rise in May. Surprisingly to many, however, unemployment fell and employers added 2.5 million jobs. Across the country, claims are still heavily backlogged across most states, but some are starting to make progress towards helping all constituents whose jobs were impacted by COVID-19. As unemployment falls…Read More
This article focuses on the consumer data referenced in our research report: 7 Best Practices for Attorneys Adapting to COVID-19. How are clients and those looking to hire an attorney behaving since the COVID-19 pandemic? In late April and early May, we surveyed approximately 2,400 visitors to several Nolo network sites, including AllLaw.com, CriminalDefenseLawyer.com, DrivingLaws.org,…Read More
As the COVID-19 health crisis continues to affect virtually every country across the globe, it’s raised a lot of questions about what to do and how to adapt to living and running a business during a pandemic. During our March 31st webinar, we held a live Q&A with Dr. John Whyte, chief medical officer of…Read More
To understand how the coronavirus pandemic is affecting the legal system, we surveyed attorneys and laypeople looking for legal help. Here’s what we found, and what we think lawyers should do for commercial success in a new era. 1. Embrace Virtual Communication2. Secure Your Workspaces3. Streamline Your Practice4. Pivot Your Practice5. Establish a Strong Online…Read More
As parts of the country start to emerge from lockdown, it is important to consider the impact of stay at home orders on relationships and marriages. Following the COVID-19 epidemic’s peak in China, some cities had a surge in divorce filings. The city of Miluo in the Hunan province reported that the staff “has no…Read More
COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes…Read More
Searches related to ‘coronavirus’ or ‘COVID-19’ are currently the highest trending search terms on Google. In the end, these terms might become the largest-ever searched terms in Google history. With this known, many clients have asked if they can utilize ‘coronavirus’ or ‘COVID-19’ in their Google Ads. This might sound like a good idea, especially…Read More
Law firms and businesses alike are finding new ways to do business while keeping their employees safe. This means working from home, taking phone consultations, video conferencing and even closing offices altogether. With everyone doing their part to keep business “running as usual,” updating your search marketing campaign can help your business thrive during this…Read More
