Category: Law Firm Marketing

Strategy marketing

SEM Trends You Need to Know for 2021

Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning.  These and other shifts suggest that the already rapid pace of SEM…Read More

Criminal Defense Attorney Marketing

What Makes Criminal Defense Attorney Marketing So Difficult?

Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More