The word “data” conjures science labs and complex algorithms—hard math that not all lawyers feel comfortable discussing, let alone using. Yet the data that matters to a law practice is usually pretty straightforward—the number of criminal cases a firm took to trial in a particular county or how long it took a family law practice…Read More
The process of turning a lead into a client can be difficult. In our March 25th webinar, we spoke with founder and owner of Disparti Law Group, Larry Disparti, the vice president of business development at Captorra, Denny Newberry, and the president of Ngage Live Chat, Mark Shepard about the top ten secrets that increase…Read More
Law firms aiming to boost brand awareness, attract new clients, and effectively drive traffic to their websites know to invest in content marketing. However, it’s also true that all digital content diminishes in value over time. Even the most well-researched, high-quality articles have a shelf life. This is why it’s so important to update your…Read More
Though privacy concerns have always been paramount within the legal profession, new concerns have arisen as more attorneys than ever are meeting virtually with clients over online video conferencing systems. Whether you’re new to this technology or have been using it for years, it is critical to address concerns about confidentiality and cybersecurity. The American…Read More
Most clients have the desire to participate in the critical decision making necessary to resolve their case, and they should do so. To accomplish this, they need to understand what is happening. As their attorney, you have an obligation to communicate with your clients. Often unintentionally, once hired, some attorneys do not always prioritize client…Read More
Avvo Lawyernomics, a principal legal technology conference, and forum sought to provide attorneys with the latest solutions to help them grow their business. The forum created a community where attorneys and legal technologists could learn from each other. We’re pleased to announce that Martindale-Avvo is relaunchingLawyernomics and taking it completely digital. Lawyernomics ® Online will…Read More
Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google My Business, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More
When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you…Read More
If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers. Optimize Your Posts for Search Engines Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients…Read More
Have you ever wondered how Martindale-Nolo’s Pay Per Lead program works? In this post, we talk to Martindale-Nolo’s Director of Sales, Faith Nessen, and take some of the mystery – and misconception – out of Martindale-Nolo’s Pay Per Lead Program. How does the pay per lead program work? We acquire leads from over 25 million…Read More
