Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google My Business, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More
When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you…Read More
If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers. Optimize Your Posts for Search Engines Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients…Read More
Have you ever wondered how Martindale-Nolo’s Pay Per Lead program works? In this post, we talk to Martindale-Nolo’s Director of Sales, Faith Nessen, and take some of the mystery – and misconception – out of Martindale-Nolo’s Pay Per Lead Program. How does the pay per lead program work? We acquire leads from over 25 million…Read More
To understand how the coronavirus pandemic is affecting the legal system, we surveyed attorneys and laypeople looking for legal help. Here’s what we found, and what we think lawyers should do for commercial success in a new era. 1. Embrace Virtual Communication2. Secure Your Workspaces3. Streamline Your Practice4. Pivot Your Practice5. Establish a Strong Online…Read More
As parts of the country start to emerge from lockdown, it is important to consider the impact of stay at home orders on relationships and marriages. Following the COVID-19 epidemic’s peak in China, some cities had a surge in divorce filings. The city of Miluo in the Hunan province reported that the staff “has no…Read More
Whether you have some newfound free time during quarantine or are simply feeling the anxiety of what the future holds for your practice, now is no time to stop networking. Even working remotely, you can still expand your professional network and keep up with colleagues. Traditionally, networking has meant attending conferences, taking CLE courses, and,…Read More
Searches related to ‘coronavirus’ or ‘COVID-19’ are currently the highest trending search terms on Google. In the end, these terms might become the largest-ever searched terms in Google history. With this known, many clients have asked if they can utilize ‘coronavirus’ or ‘COVID-19’ in their Google Ads. This might sound like a good idea, especially…Read More
Law firms and businesses alike are finding new ways to do business while keeping their employees safe. This means working from home, taking phone consultations, video conferencing and even closing offices altogether. With everyone doing their part to keep business “running as usual,” updating your search marketing campaign can help your business thrive during this…Read More
With courts closed and people staying at home to combat the COVID-19 epidemic, criminal activity has fallen far below normal levels. In most cities, people are not committing crimes, and are therefore not researching or contacting lawyers. Across criminal defense, traffic on Nolo consumer legal resources has fallen significantly. Criminal defense, however, is a wide…Read More
