As we look ahead to a summer with a well-vaccinated population, it almost feels like things could be returning to normal. But even though the second half of 2021 will, hopefully, put more of the pandemic behind us, many of the structural and behavioral changes that resulted from it are likely to stick—including consumer expectations…Read More
No matter who your clients are, they’re probably on Google. It handles more than 87% of all search engine traffic in the United States, and 28% of this traffic comes from Google Ads alone. Google Ads is a pay-per-click (PPC) advertising platform. You tell Google how much you’ll pay for your ad to run when…Read More
It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content…Read More
One thing we have all learned during this past year is that nothing is for certain, and work as we know it has probably changed forever. Let’s face it, few of us had even heard of Zoom, and now it and other platforms like it, have become the norm for meetings, court hearings and even…Read More
It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing…Read More
LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year. If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is…Read More
Every day, countless people search for criminal defense lawyers. While that sounds great on paper, competition for clients can be vicious. If your legal practice doesn’t appear near the top of the first page of search results online, you’re not very likely to be noticed. So, how do you ensure that you’re reaching potential new…Read More
Congratulations, you’re a brand new lawyer about to open the doors to your very own practice. You’ve been through the training and received all of your qualifications. Your business is all set up and ready to go. Now comes an equally important part of the process: generating interest that will earn you work. Clients are…Read More
When a legal issue arises, no one wants to wait for answers. A prospective client reaches out to a lawyer seeking an immediate response. While a quick answer may not resolve the problem, it does provide a sense of comfort and relief and gives the client faith that the lawyer is going to give the…Read More
With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads. For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely…Read More
