You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
When someone faces a legal challenge, whether it be a divorce, landlord-tenant dispute, business formation, or a criminal charge, what they need most is a good attorney. Unfortunately, Hispanic lawyer marketing has not kept pace with the numerous legal marketing campaigns targeted at other population segments. As a result, Spanish-speaking people often find it difficult…Read More
As an attorney, you’re always looking for ways to better serve your clients. When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, it’s important that you take the time to consider how…Read More
Because family law cases usually have a limited duration, there is a need to have a constant flow of new business to maintain a successful family law practice. After all, there is little repeat business in this practice area. Since family law clients are usually individuals, most of whom have never dealt with a lawyer…Read More
Branding is a key pillar of every marketing program. Attorneys may hold the perception that as long as they are good and win cases, the clients will come. Indeed, this used to be the case. Today, however, a brand is critical to establishing your reputation and online presence. Consumers base what they think and believe…Read More
While being a jack-of-all-trades lawyer might sound appealing at first, it comes with many drawbacks. There is a common saying, “The riches are in the niches,” but for the small law firm or solo lawyer who wants to help their local community, the ability to serve also lies in specialization. Once you are ready to…Read More
Law firms have had to reassess their marketing plans as the pandemic has continued. COVID-19 threw all of us into a world unknown. The “New Normal” hasn’t become normal, yet all of us, businesses included, must adapt to this strange lifestyle. More than that, our concerns have shifted. Good marketing thinks of the customer and…Read More
Email marketing is one of the most effective digital marketing strategies available. It’s inexpensive and when done correctly, it’s more personal and noninvasive than any other marketing tactic. Newsletters are one of the best email marketing strategies. They allow you to update your past, present, and potential clients about what’s happening within your firm. The…Read More
According to the American Bar Association’s annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition….Read More
Whether it’s the cases involving JUUL E-Cigarettes, Monsanto’s Roundup or Zantac, you’ve likely heard about Mass Torts and their large payouts to the many victims who were injured by their products, as well as the considerable fees the law firms that handle them receive. The question is: Is it something your law firm should take…Read More
