How was your last video call meeting? Many of my clients have been asking me to help them improve their effectiveness on video-calls. They describe situations where it’s hard to manage the conversation flow, build rapport, and focus on content. They thought it was a speaking issue. It’s actually a listening problem; people aren’t really…Read More
We spoke with a panel of attorneys and legal marketing experts during our October webinar and discussed 40 tips and tricks on how to grow your bankruptcy law practice. The panel consisted of Ann Shaw, founder of The Law Firm of Shaw & Crowson, PA; Adam Casinelli, Legal Marketing Specialist at Martindale-Hubbell; Chelsey Langan, Vice…Read More
There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end…Read More
For attorneys, engaging in effective listening can help them gather crucial information and data about their clients or cases. And for clients or prospective clients, feeling heard and understood creates a positive relationship between them and their attorney. We spoke with Sandra Bodin-Lerner, VP International Listening Association and a communication professor and public speaking and…Read More
Working from home was once considered a luxury. It was something that most lawyers did not do with any regularity. With the advent of COVID 19 and stay-at-home orders, virtual trials and zoom meetings, it is now a privilege for most of us to go to the office, or even the courthouse, for that matter….Read More
Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More
What makes a client choose your law firm over any of the other firms out there? How can you tailor your marketing efforts in order to meet the needs of clients? In our on August 21 webinar, we discussed the results of the 2019 Hiring an Attorney Report with Erin Gerstenzang from EHG Law Firm…Read More
Consumer expectations increase every year as more and more options become available. This is no different for the legal industry and is often compounded by very urgent needs, serious issues and fears. Prospective clients make up their minds quickly – most in less than 3 days – taking steps to put their legal issues behind…Read More
Your profile photo is one of the most impactful elements of your bio. After prospective clients narrow down their search by legal issue and other relevant aspects of their case, they want to feel a connection. A well-chosen photo can evoke a quick and powerful emotional response in a way that written words can’t. Download…Read More
As a law firm, being able to adapt to change is crucial. Never has this statement been more true than during these uncertain times. Our June 2nd panel, presented by Atlanta-based trial attorney Erin Gerstenzang, discussed some tips and tricks on how to prepare your firm and help it to survive through future disruptions. While…Read More
