Category: Law Firm Marketing

Marketing Automation

What You Need to Know About Marketing Automation

A sophisticated marketing plan has many tactics. Attracting and retaining the attention of legal consumers is time consuming to manage.  Marketing automation is one of the best ways lawyers can ensure consistent communication with prospective clients while continuing to provide top-quality service to existing clients. Here’s what you need to know about marketing automation for…Read More

Email Marketing

Email Marketing Terms to Know

The language of digital marketing can be confusing. Email marketing, in particular, comes with a variety of complicated terms and metrics.  A thorough understanding of common email marketing terms is key to the success of any online marketing campaign. To that end, we’ve highlighted several important email marketing terms to know: Above the Fold Above…Read More