Relationships are essential to small law firms and lawyers. Investing in client testimonials is an excellent way to promote yourself and build upon old relationships by creating new ones. An easy way for small law firms to stand out in a crowded marketplace is through client testimonials. Not only do testimonials build credibility and trust,…Read More
Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you’ve dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it’s possible that your approach isn’t targeted enough. What if, instead of throwing time and money at a variety of platforms…Read More
As we look ahead to a summer with a well-vaccinated population, it almost feels like things could be returning to normal. But even though the second half of 2021 will, hopefully, put more of the pandemic behind us, many of the structural and behavioral changes that resulted from it are likely to stick—including consumer expectations…Read More
Every legal niche calls for its own unique marketing approach. Nowhere is this more evident than in disability attorney marketing. Strategies that pay dividends for criminal defense or personal injury attorneys often fall short in disability law, which calls for targeted, empathetic service, as well as a streamlined system for handling a high volume of…Read More
No matter who your clients are, they’re probably on Google. It handles more than 87% of all search engine traffic in the United States, and 28% of this traffic comes from Google Ads alone. Google Ads is a pay-per-click (PPC) advertising platform. You tell Google how much you’ll pay for your ad to run when…Read More
It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Bartz of Aaron A. Bartz Abby P. Rosmarin of Berkman Bottger Newman &Schein LLP Adam Trippiedi of Law Office of Michael…Read More
One thing we have all learned during this past year is that nothing is for certain, and work as we know it has probably changed forever. Let’s face it, few of us had even heard of Zoom, and now it and other platforms like it, have become the norm for meetings, court hearings and even…Read More
Building a new website for your business is a great step towards acquiring new clients, but it’s not enough to stop there if you want potential clients AND to have Google find you on the internet. Yes Google! If Google can’t find your website, how will consumers be able to find it? It takes time…Read More
It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing…Read More
