Adding a practice area to your law practice is exciting and a positive move toward building a larger client base. But how do you spread the word to let attorneys, clients and other professionals know that you have added a specialty? And how do you do that without sinking money into a part of your…Read More
You may hear a lot of jargon thrown around about website analytics and wonder if they are 1) worth your time, and 2) tools you can use — without having to go back to school for another advanced degree. The answer to both is yes. Website analytics provide the most effective way of evaluating your…Read More
You finally got your website up and are excited for the client calls and emails to start rolling in. But when they didn’t, you checked your Google ranking and your firm wasn’t in the search results. What’s going on? Search engine optimization (SEO) is critical to getting your site in front of prospective clients. SEO…Read More
The lawyer-client relationship typically develops out of a need. The client has a problem, and the lawyer is tasked with solving it. When starting this relationship, there is a certain amount of unease and perhaps even a lack of trust like any endeavor into the unknown. The client may be concerned, for example, that the…Read More
Diversifying into additional practice areas is one way to expand and, hopefully, bring in new income streams. But how do you know what area of the law to get into? And how do lawyers get into a new practice without the requisite experience? One approach is to consider areas that are either underserved or in…Read More
Good customer service in legal is just as critical to success as good customer service in any other field. For every one of you, there are dozens of other lawyers who can do the same job – maybe they don’t do it as well, but potential clients will never know that if you don’t convey…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Warren of Moulton Bellingham PC Alan J. Romero of Romero Law, APC Alan Joseph DePeters of Trevett Cristo P.C. Andrew A. Carlson…Read More
How do clients find you? While someone’s search for a lawyer may begin with friends and family, inevitably just about everyone searches online. Google search results highlight businesses in a display they call the local pack. Here’s an example of what this looks like: Appearing in the local pack can be crucial to a local…Read More
New and seasoned attorneys alike have time and again pondered the age-old question: what will really bring clients to my door? In other words, what are those certain “X” factors that clients are after when selecting legal counsel? Turns out, it may actually be a combination of components that ultimately convert a casual Google search…Read More
There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result…Read More
