Branding for law firms is more than choosing a memorable name, putting up a user-friendly website, and waiting for client reviews to start building your reputation. Using a mix of a handful of marketing strategies gives you the chance to establish your firm’s brand and reputation within your community. Try these research-backed methods to make…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Lebedinski of Giarmarco, Mullins & Horton, P.C. Amy Millan DeMartino of Wicker Smith O’Hara McCoy & Ford P.A. Andrew Dean Reder…Read More
As attorneys’ careers progress, they can find themselves stuck in their old ways. Processes, tools, and rules of thumb that have served them well mask inefficiencies and lost opportunities. These attorneys may swear by strategies that are outdated and refuse to consider new approaches. It can be difficult adjusting to new technologies, or trying untested…Read More
Use Your Google My Business Profile to Keep Your Customers Updated COVID-19 has changed the world as we know it. Many people are now working from home, or not working at all, and that means many businesses are closed. Potential clients search Google looking to find out if your law firm is open. Because your…Read More
Even if you’re already using software to handle case management. There’s a lot to love about case management software. These systems streamline a variety of client interactions while also making it easier to maintain efficient workflows. Unfortunately, it’s not suited for all law firm functions. Effective legal intake calls for specialized programs that are designed…Read More
If you are like most Americans, you knew the novel coronavirus or COVID-19 was coming, but you had no idea the widespread and sudden impact that it would have on people and law firms alike. This rapidly growing pandemic is changing every aspect of life, and adjustments to the way you conduct business as a…Read More
SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More
Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at Nolo.com, you…Read More
You likely know that a pay per lead program can be an effective way for attorneys to connect with consumers at the moment they’re looking for legal help. But there are several variables to consider before you commit. How soon can I expect new leads? How will the leads be delivered? What information is included…Read More
Referral marketing allows law firms to produce a steady stream of new clients at a minimal cost. Scoring occasional referrals from close professional connections or satisfied clients is one thing, but actively seeking them out is different. Attorneys unfamiliar with this approach sometimes worry about the ethical implications, particularly for referral protocol that involves financial…Read More
