![Understanding the legal consumer: a journey map [download]](https://www.martindale-avvo.com/wp-content/uploads/legalconsumerjourney.jpg)
What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. Download our 8-page guide now to learn how you, the attorney or legal marketer, can use this information to grow…Read More
Whether your firm has an established website or you are just beginning to build one, how you present your firm online will determine whether prospective clients find you. Generic website and social media content puts your firm’s name on the internet, but that presence doesn’t guarantee that anyone will see it. Your goal is to…Read More
When you see a lawyer advertising online, what’s your reaction? Do you wonder what their practice areas are and how much business they’re getting? Or do you wonder whether they know that lawyers shouldn’t advertise? If you fall into the second category, you have plenty of company. A range of attorneys all over the country…Read More
Referrals still drive growth for law firms across the country, but there’s an element to the process that might not be on your radar – online marketing. Online reviews matter Across almost all industries, 86 percent of customers read online reviews before they patronize a business. And it can get personal – nearly half of…Read More
Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management…Read More
Digital marketing is evolving quickly; approaches that paid dividends just a few years ago are no longer as effective. If you’re looking to build a loyal client base in 2019, you’ll need to craft a sophisticated and seamless strategy that keeps prospects at the center. Integrate the following legal marketing trends to gain an edge…Read More
How do you connect with new clients? Traditionally, lawyers have relied on referrals. This makes sense; personal recommendations may reduce your need to vet leads. They could also minimize the headaches that accompany “bad” clients. Referrals hold considerable value, but they shouldn’t form the entirety of your marketing strategy. If you neglect to build an…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron T. Blase of Davis, Blase & Holder PLLC Adam F. Peoples of Hall Booth Smith, P.C. Alejandro Sola of Alejandro Sola,…Read More
In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high…Read More
February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrea La’Verne Edney of Butler Snow LLP Benjamin J. Pliskie of Red Oak Law LLC Carl N. Lauer of Dulaney, Lauer &…Read More
