Some degree of risk has always been inherent in the legal profession. These days, however, your law firm must tread carefully, and not just for fear of courtroom missteps. After all, law firm online security concerns threaten to derail the most trusted practices—even those that have implemented strict security measures. Unfortunately, attacks are increasingly common…Read More
Digital marketing is an umbrella term used to describe an evolving process where law firms use digital marketing strategies to attract clients, build their brand, and market their law firms. Trying to perform well in all digital marketing areas can be overwhelming and impractical. Numerous options are available, including online legal profiles, digital legal advertising,…Read More
According to eMarker, online advertising spending surpassed traditional advertising spending in 2019 and is on track to expand even further in the coming years. By 2023, it’s estimated as much as two-thirds of all advertising dollars will be spent in digital venues. Digital advertising offers the following advantages over its traditional counterpart: Digital advertising is…Read More
The legal industry is more competitive now than ever. To have a constant pool of clients, your law firm needs to have a solid marketing plan. Pay per lead (PPL) and pay per click (PPC) are two marketing tactics you can adopt to generate leads for your law firm. Both options, when done right, are…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Christopher Baratta of Baratta Baratta, P.C.Kerri Donica of Law Offices of Kerri Anderson DonicaRobert Eric Hoffman of Law Office of R. Eric…Read More
To attract and retain long-term clients, you need to understand how people think, act, and feel when looking for and working with an attorney. One key source for this information is your online client reviews. As tempting as it can be to ignore your client reviews, do not get complacent about them. Whether they are…Read More
A website is essential for modern law practitioners. Building a law firm site creates your online presence. It lets you put information about your practice online, gives you a place to send potential leads, and enables you to access search engine traffic. However, only 59% of solo practitioners and 60% of small practices have a…Read More
When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
As most family lawyers will attest, the pandemic continued, and in fact, somewhat increased, the need for family law services. After all, there is nothing like being quarantined with a spouse to test the limits of a marital relationship, and for some couples, they came to the unfortunate realization that their marriage could not survive. …Read More
