According to eMarker, online advertising spending surpassed traditional advertising spending in 2019 and is on track to expand even further in the coming years. By 2023, it’s estimated as much as two-thirds of all advertising dollars will be spent in digital venues. Digital advertising offers the following advantages over its traditional counterpart: Digital advertising is…Read More
The legal industry is more competitive now than ever. To have a constant pool of clients, your law firm needs to have a solid marketing plan. Pay per lead (PPL) and pay per click (PPC) are two marketing tactics you can adopt to generate leads for your law firm. Both options, when done right, are…Read More
This is the third post of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice. In our second article, we addressed the pitfalls of working in mass torts. Be sure to check out all the articles for helpful…Read More
This is the second of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice, and in our final article we provide best practices for attorneys interested in mass tort marketing. Mass torts constitute a growing area of practice…Read More
Google Screened Now Easier for Attorneys: Background Checks No Longer Required Google’s recent changes to the background check requirements for its Local Services Ads (LSAs) make it easier for law firms and attorneys to achieve the Google Screened badge. Google made clear that because attorneys and firms already go through extensive screening in order to…Read More
This is the first article of a three-article series related to working in the legal field of mass torts. In our second article, we address the pitfalls of working in mass torts and in our final article we provide best practices for attorneys interested in mass tort marketing. Mass torts claims can prove to be…Read More
Lawyers often don’t think in terms of leads—warm or cold. But if you have calls coming in and then wonder why your client roster isn’t growing, you may be giving up too easily on your leads. That tendency to give up on following up has led legal intake expert Denny Newberry, Vice President of Business…Read More
Finding clients for your bankruptcy firm means generating leads in the right places and developing your brand and your vision in the right way. Then once you have the leads, you need to convert them into clients who will stay with you and refer other clients to you. Finding the Niche Within the Niche Many…Read More
Whether it’s the cases involving JUUL E-Cigarettes, Monsanto’s Roundup or Zantac, you’ve likely heard about Mass Torts and their large payouts to the many victims who were injured by their products, as well as the considerable fees the law firms that handle them receive. The question is: Is it something your law firm should take…Read More
Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you’ve dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it’s possible that your approach isn’t targeted enough. What if, instead of throwing time and money at a variety of platforms…Read More
