Use Your Google My Business Profile to Keep Your Customers Updated COVID-19 has changed the world as we know it. Many people are now working from home, or not working at all, and that means many businesses are closed. Potential clients search Google looking to find out if your law firm is open. Because your…Read More
You likely know that a pay per lead program can be an effective way for attorneys to connect with consumers at the moment they’re looking for legal help. But there are several variables to consider before you commit. How soon can I expect new leads? How will the leads be delivered? What information is included…Read More
Attorneys’ Top Five Lead Follow Up Mistakes Your firm’s growth starts with turning consumers into active clients. Check yourself to see if you’re tripping up on any of these five common mistakes and correct them to increase your new client flow. Not following up immediately A lead’s shelf life is short, with a 10x decrease…Read More
For years, the running joke with regard to automation was that robots would take over the world. And as you consider adding chat to your website, you might be thinking: do I go “bot” or do I use a live chat operator? Or would a blend of the two be the best for my website…Read More
So you’ve decided you need live chat on your website and are weighing whether to host the live chat yourself outsource the activity. Your initial response might be, “I can do this myself.” And this sounds great…until the phone is ringing, the web forms are coming in, emails are hitting your inbox and visitors are…Read More
I am passionate about this topic as I really believe that this is an area a lot of firms can improve to sign up more cases without spending any additional dollars. I am going to be throwing a lot of statistics out and you might get tired of looking at graphs and numbers, but as…Read More
Word-of-mouth marketing matters – today more than ever. People entrust you with their legal needs. They ask their friends, colleagues, and others they trust before they call you, before they even try to find your SEO-optimized web page or even after they find the ad you sponsored on Facebook. In this age of digital marketing,…Read More
Consumer expectations have changed. Before the internet and smart phones, law offices were simpler places where a receptionist answered calls from prospective clients and lawyers and assistants called them back. But with technology accelerating the pace of just about everything, consumers want immediate satisfaction in the form of responses to their inquiries. So how long…Read More
Think about how your clients come to you. What percentage of your clients find you through your blog? Your website? Your TV or radio ads? However many clients those channels generate, it’s probably not nearly as many as referrals from other people who have worked with you. According to attorney service organization Above the Law,…Read More
For lawyers, the most important step in securing new business is the client intake. This is your moment to set yourself apart from other law offices, demonstrate your concern and provide an empathic ear. During client intake, you’ll also want to be sure to get all the facts and necessary information about your potential client…Read More
