FAQs | Frequently Asked Questions - Martindale-Avvo
FAQs | Frequently Asked Questions

Got questions? We got answers.

See below for our most commonly asked questions.

(If you don’t find it here, our Legal Marketing Experts are ready to help.)

What is the Martindale-Avvo Connect Experience?

The Connect Experience represents products and solutions that attorneys and law firms can add based on their specific needs and goals as a firm. Our core offering, ProVantage, is our legal profile solution across directories on the Martindale-Avvo Legal Network.

What is the myM·A Portal?

Your Connect Experience is managed entirely inside of the myM·A Portal – a management suite for profiles, reviews, performance, and more. New customers will get access to their myM·A Portal and existing customers will receive communication when their myM·A Portal access is available.

What is an enhancement to my Connect Experience?

Enhancements are available products within your Connect Experience that you can add depending on your law firm’s business goals and specific needs. There are several enhancements available to our customers including advertising (AdVantage), website (WebVantage), SEO (WebVantage Plus) and live chat. If there are additional products or solutions you would like more information, connect with your Account Manager or a legal marketing expert today.

Why do law firms need marketing?

Like every professional service, law firms need to market themselves in order to gain clients, improve their reputation, streamline processes, and join the conversation. We can help on all these matters – just ask a Legal Marketing Expert today to find out what package would be best for you and your firm.

How do you get a high Avvo rating? What is the highest Avvo rating?

Check out the following guides on Avvo ratings:  What is the Avvo Rating? and How can I increase my Avvo Rating?

How do you get a high Martindale-Hubbell rating? What is the highest Martindale-Hubbell rating?

Check out our comprehensive article on Preeminent, Distinguished, and Notable peer reviews as well as Platinum, Gold, and Silver client reviews: Martindale-Hubbell Attorney Peer Ratings and Client Reviews 

Are questions on Avvo and Lawyers.com anonymous?

Yes. Simply click “I would like to remain anonymous” when you submit your questions.

What practice areas and locations do you cover?

We cover 55+ areas of practice across the United States and Puerto Rico.

Can I customize my subscription by practice area and location?

Yes. All our services can be customized by practice area and location in the United States.

Do I need legal answering services for my law firm?

Legal answering services can help you capture more qualified leads 24/7 while taking pressure off your office staff. Legal answering services are a wise investment if you want to boost your firm’s growth.

Do I need live chat for my law firm?

Today, many prospective clients prefer to communicate via chat due to their busy lives and work schedules. A live chat service can help you qualify prospective clients and easily integrate into your current technology.

What chat widgets can I use for my law firm?

Martindale-Avvo’s Ngage legal live chat widget is designed to prioritize law firms’ needs and boost lead acquisition.

Are live chats for law firms confidential?

Live chat software is designed using state-of-the-art security protocols. However, a live chat conversation with an operator is no substitution for attorney-client privilege.

What software is out there for law firms?

Martindale-Avvo offers the robust Captorra Case tool for law firms’ case management needs and lead-intake software to help law firms utilize state-of-the-art technology to improve efficiency, transparency, conversions, and profits.

Are there answering services for client intake?

The Martindale-Avvo Ngage live chat services are specially designed for law firms. These services can cover incoming communication from various platforms.

I’m a mass torts attorney and need intake assistance — how can Martindale-Avvo help?

Martindale-Avvo helps mass torts law firms handle large volumes of communication with their potential leads and current clients. We can support phone calls and electronic communication for your firm.

How does lead generation work?

Our Pay-Per-Lead service, powered by Martindale-Nolo, is customized to your area of practice and location. We connect you directly to customers in your target niche by delivering their details to your email or smartphone. These highly-targeted leads are sent immediately, and you can start and stop the pay per lead program at any time.

Do you offer exclusive or shared leads?

Because your program is customized, your leads will be exclusively tailored to you.

How many leads will become clients?

We vet potential clients – we want to deliver high quality, high return leads that will follow through with their request. Leads that become clients vary per geographic region and area of practice, so we cannot estimate how many leads will become assured clients.

Do I have to pay you a percentage of what I make?

No, never. If you’ve been offered our services with a stipulation that you must pay a percentage of what you make, you might not be dealing with our company. Please contact Customer Care immediately:

How do I get a profile on all your legal directories?

Attorneys and law firms can establish and obtain profiles across our entire legal directory network with ProVantage, our legal profile solution. ProVantage provides you with enhanced attorney and firm profiles on Martindale, Avvo, Lawyers.com, and Nolo.

Once I sign up, how soon can I start receiving leads?

Lead response time matters, and lead quality is highest when potential clients are looking for you. We help you connect with clients by delivering their details right to your email or smartphone in real time – giving you an edge over the competition.

How do the leads get to me?

Depending on your selection, you can receive leads via email, text messaging, or phone.

Do you offer text messaging for leads?

Yes. You can opt-in to receive text messages.

Do you offer a reimbursement for bad leads?

In terms of “bad leads,” we don’t offer reimbursement because the leads delivered to you will be vetted and actively asking for your information. These are the only leads you pay for; you’re not charged for those who don’t request more info.

How long is my commitment?

Your commitment depends on the contract and agreement you’ve determined upon signing up. For example, many attorneys have annual contracts, but for services such as Pay-Per-Lead, you can quit at any time.

Can I adjust my subscription at any time?

Please contact your account manager or Legal Marketing Expert at any time to discuss your subscription services and products.

Do you offer reporting, metrics, or analytics?

Yes, metrics and analytics are available as part of your Connect Experience. Once you’re set up, you’ll have access to your myM·A Portal where you can view performance from your legal profiles (ProVantage), website traffic (WebVantage), and more. Your Account Manager is also available to walk you through the myM·A Portal and review specific analytics and reporting inside the portal, should you need assistance.