From attorney profiles to law firm websites, and even social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns, some attorneys prefer to focus primarily on specific aspects of their online presence—often to the detriment of others. Some attorneys may opt…Read More
The majority of legal consumers start their search for an attorney online. According to a recent study, 37 percent of legal consumers responded that search engines were their first step, followed by online review/directory sites. While referrals are important, the future of law firms everywhere is digital. Your website is the first impression your firm…Read More
As an attorney, your most fundamental tool — the one you use to advocate, persuade, and inform — is language. In a system where most civil cases settle before trial, your ability to write effectively is one of your most important legal tools. The results you get for your clients can often depend on the…Read More
If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers. Optimize Your Posts for Search Engines Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients…Read More
Online presence plays an ever-expanding role in the success of modern law firms—according to the National Law Review, 74 percent of people who visit law firm websites are looking to take legal action. This means that your website plays a key role in helping potential clients decide whether or not to use your services. To…Read More
First impressions are crucial and today it’s your website that gives the first glimpse of your practice to potential clients. If it’s been a while since you took a good look at your site, it’s time to look again. In this article, we’ll be going over 10 reasons why you should update your law firm’s…Read More
Want to keep your website at the top of Google’s search results? It’s all about mobile-first indexing. How Google Uses Mobile-First Indexing Put simply, mobile-first indexing refers to the way the mobile version of a website is prioritized over the desktop version in Google search results. Kyle Vanderneut, SEO and Content Manager at Internet Brands,…Read More
Translating your website is a great way to reach clients with limited English proficiency. The US Census Bureau estimates that 4.4% of households in the United States speak only limited English. Almost 25% of those households speak an Asian or Pacific Island language, and close to 22% speak Spanish. As an attorney, you have…Read More
You may hear a lot of jargon thrown around about website analytics and wonder if they are 1) worth your time, and 2) tools you can use — without having to go back to school for another advanced degree. The answer to both is yes. Website analytics provide the most effective way of evaluating your…Read More
You finally got your website up and are excited for the client calls and emails to start rolling in. But when they didn’t, you checked your Google ranking and your firm wasn’t in the search results. What’s going on? Search engine optimization (SEO) is critical to getting your site in front of prospective clients. SEO…Read More
