A message from Martindale-Avvo’s SVP & Group General Manager, Suke Jawanda: June is a big month for celebrating civil rights! This weekend marks 157 years since the last group of enslaved African Americans were notified of their freedom in Texas. It is the oldest known celebration commemorating the end of slavery in our country. And…Read More
Many prospective clients’ first impression of your firm comes from your website and the media you use on it. What do you think outdated, dull headshots tell visitors? They aren’t looking for someone who is simply a paragon of professionalism. They are looking for someone with the expertise, drive, and passion for tackling their legal…Read More
A great website is vital for your law firm. With the majority of people starting their search for a lawyer online, your site acts as your first impression. It tells potential clients who you are, what services you offer, and how you can help. Even with a well-designed website, potential clients may still have questions….Read More
Strong SEO is not just a strategy that is structured around increasing your website’s rankings but rather a comprehensive strategy that gets your business placed on sites that a potential client may look for an attorney. The more comprehensive your strategy is the more likely you can attract a potential client from the search results…Read More
A website is essential for modern law practitioners. Building a law firm site creates your online presence. It lets you put information about your practice online, gives you a place to send potential leads, and enables you to access search engine traffic. However, only 59% of solo practitioners and 60% of small practices have a…Read More
Building a new website for your business is a great step towards acquiring new clients, but it’s not enough to stop there if you want potential clients AND to have Google find you on the internet. Yes Google! If Google can’t find your website, how will consumers be able to find it? It takes time…Read More
From attorney profiles to law firm websites, and even social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns, some attorneys prefer to focus primarily on specific aspects of their online presence—often to the detriment of others. Some attorneys may opt…Read More
The majority of legal consumers start their search for an attorney online. According to a recent study, 37 percent of legal consumers responded that search engines were their first step, followed by online review/directory sites. While referrals are important, the future of law firms everywhere is digital. Your website is the first impression your firm…Read More
As an attorney, your most fundamental tool — the one you use to advocate, persuade, and inform — is language. In a system where most civil cases settle before trial, your ability to write effectively is one of your most important legal tools. The results you get for your clients can often depend on the…Read More
If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers. Optimize Your Posts for Search Engines Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients…Read More
