Building a new website for your business is a great step towards acquiring new clients, but it’s not enough to stop there if you want potential clients AND to have Google find you on the internet. Yes Google! If Google can’t find your website, how will consumers be able to find it? It takes time…Read More
LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year. If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is…Read More
Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as “how well known a business is” and indicate that this is measured based on information Google has about a business from across the web. Their goal is to provide the best results…Read More
In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization,…Read More
Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine…Read More
Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you. 1….Read More
Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media…Read More
On May 5, 2020 – a day after Google rolled out the May 2020 Core Algorithm Update, Google introduced a new initiative aimed at providing guidance to help website owners deliver a great user experience, called Web Vitals. While Web Vitals is made up of many site-quality signals, Google specified that 3 metrics will apply…Read More
When it comes to attracting more (local) visitors to become clients, nothing is more valuable than a properly completed Google My Business (GMB) listing. Someone searching for a “divorce lawyer in Westport, CT”, or “bankruptcy attorney in Douglasville, GA”, will likely see the top 3 listings under the map in Google and choose one of…Read More
Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm Some law firms try…Read More
