Category: Lawyer SEO

backlinks

An Effective “No-Tech” Tactic to Boost Your Law Firm’s SEO Performance in 2022

If you’ve ever endeavored to learn a thing or two about the practice of Search Engine Optimization (SEO) in an effort to help increase your law firm’s online visibility, you may have come across several intimidating industry terms. Words like crawlers, robots.txt, no-follow, SERP, alt text, J-SON, pagination and the ever-dreaded canonicalization can be as…Read More

SEO Tips

7 Quick SEO Tips for Lawyers

In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization,…Read More

SEO-Friendly Content

How to Write SEO-Friendly Content

Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine…Read More

Email marketing

How to Write an Email that Converts

Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media…Read More