These days, it is nearly impossible to avoid social media. According to a 2019 study by Pew Research, 69% of U.S. adults use Facebook and 74% of those users visit the site at least once per day. A robust social media presence provides businesses the opportunity to reach potential customers while they scroll at their…Read More
Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine…Read More
Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you. 1….Read More
Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media…Read More
On May 5, 2020 – a day after Google rolled out the May 2020 Core Algorithm Update, Google introduced a new initiative aimed at providing guidance to help website owners deliver a great user experience, called Web Vitals. While Web Vitals is made up of many site-quality signals, Google specified that 3 metrics will apply…Read More
When it comes to attracting more (local) visitors to become clients, nothing is more valuable than a properly completed Google My Business (GMB) listing. Someone searching for a “divorce lawyer in Westport, CT”, or “bankruptcy attorney in Douglasville, GA”, will likely see the top 3 listings under the map in Google and choose one of…Read More
Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm Some law firms try…Read More
When it comes to getting more leads online, few things are more important than increasing the exposure to your Google My Business (GMB) listing. Here are 7 steps that will help you lift your GMB listing to the top of the pack and drive more leads to your firm. 1. Completely Fill Out Your Google…Read More
Speed plays a critical role when it comes to your law firm’s website. Why? Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More
Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google My Business, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More
