Category: Lawyer SEO

Email marketing

How to Write an Email that Converts

Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, including, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social…Read More

seo-optimization

How to Use Google to Improve Your SEO

Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice.  If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy…Read More

SEO During a Pandemic

SEO During a Pandemic

COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes…Read More