Category: Lawyer SEO

seo-optimization

How to Use Google to Improve Your SEO

Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice.  If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy…Read More

SEO in COVID

SEO During a Pandemic

COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes…Read More

SEO vs SEM

SEO vs SEM Infographic

SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More

Boost Your SEO

Boost Your SEO With These 5 Fixes

Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at Nolo.com, you…Read More