Why does SEO fluctuate & how can I fix it?

We juggle many different SEO (search engine optimization) tactics for not only our attorneys but for our own sites as well. Because of this, we have strategies to help mitigate any downfall in rankings and want to share them with you.

Who controls SEO?

Google is an independent company that develops, controls, and updates its search algorithms to improve the quality and relevance of search results. While we don’t have direct control over Google’s algorithm or the specific changes they make, you can control your information: keeping it up-to-date is one of several ways we can mitigate any negative impact.

Why use Martindale-Avvo services, then?

We continuously adapt to industry trends and best practices based on Google’s algorithm updates. This includes optimizing websites, content, and online presence to align with Google’s guidelines and improve search visibility. We stay up-to-date with these changes and adjust our strategies accordingly.

Here’s how we can help.

Content Quality: Creating high-quality and relevant content is so important to SEO. You can do this by participating in our valuable Q&A sections, using specific keywords.
Read more: How to Write SEO-Friendly Content

Local SEO: Google prioritizes Google reviews, so make sure you claim your Google My Business listing and keep your NAP (Name, Address, Phone number) consistent across all online directories.
Read more: 5 Reasons Your Website Is Not Ranking in Google

Online Reputation Management: It’s important to build and manage your online reputation beyond Google reviews with our platforms. ProVantage alone extends your online presence four-fold.
Read more: ProVantage

Diversify SEO Efforts: Remember that SEO is a multifaceted long game and there are numerous other factors that influence search rankings: backlinks, social media, content marketing, and technical SEO optimizations.
Read more: How Long Does SEO Take to Get Results for Law Firms?

Need to boost your SEO? Don’t hesitate to contact us and find out how we can take your online presence to the next level. Click the “Get Started” button at the top of the page, or get connected with us today.