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Why does SEO fluctuate & how can I fix it?
We juggle many different SEO (search engine optimization) tactics for not only our attorneys but for our own sites as well. Because of this, we have strategies to help mitigate any downfall in rankings and want to share them with you. Who controls SEO? Google is an independent company that develops, controls, and updates its…Read More
Case Study: Complete Profile Plus Helps Law Firm in Texas & Arkansas
Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, Complete Profile Plus. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, Complete Profile Plus simply helps lawyers increase their online visibility four-fold. …Read More
It’s a Family Affair: Juggling a Legal Practice and Raising a Family
With Father’s Day right around the corner, we at Martindale-Avvo are particularly interested in how attorneys approach unique challenges and opportunities that arise from balancing family responsibilities with the demands of running a business. We caught up with two attorneys who are both fathers and work alongside their families – Alex Johnson of Johnson &…Read More
Introducing Harvey AI: Revolutionizing the Legal Field with Artificial Intelligence
In the ever-evolving landscape of AI tools for the legal profession, a remarkable contender has emerged—Harvey AI, an AI solution specifically created for the legal profession. Backed by a recent investment from Open.AI, the creators of ChatGPT, many speculate on the implications of this technology for the future of law. Although Harvey AI is still…Read More
Introducing Legal Growth Engine by Martindale-Avvo
Bespoke, white-glove service acts as a powerful growth partner, backed by the exclusive Martindale-Avvo Everywhere advertising network. Martindale-Avvo turned heads last month with its newest service bundle, Complete Profile Plus, and the company is proud to now introduce Legal Growth Engine, a white-glove marketing program designed to help firms elevate their business to new heights. Legal Growth…Read More
Who’s Who in the Zoo: Donald Trump’s Attorneys
As we watch with anticipation (whether that means popcorn or dread, you tell us) for former President Trump’s arraignment on April 4, 2023, you might be wondering, just who is stepping up as his legal representation? Without further ado, here are the major players in one of the most historic – and unprecedented – court…Read More
What is Martindale-Avvo Complete Profile Plus?
Our new service supercharges your visibility. 96% of people seeking legal advice use online search to find an attorney. Are they finding your firm? Having an online presence in today’s business environment is imperative: your services, reputation, and ability to be found online is the foundation of any successful business. With Complete Profile Plus, our…Read More
We ask ChatGPT: Are true crime findings admissible in court?
If you haven’t tried ChatGPT before, it’s an automated tool that generates text and copy solely through artificial intelligence. While it can help break through brain fog and writer’s block, it also has taken on a life — almost literally — of its own. I’ve had an idea to write a piece about true crime…Read More
How to Leverage a Legal Profile and Build Your Reputation
An attorney profile can be used to create, manage, and enhance your reputation all while reaching potential clients and growing the business of your practice. Online profiles and directories have become increasingly popular as a resource for consumers seeking legal services, as they offer a convenient way to research and compare lawyers. How does an…Read More
Update your Attorney Profile for the New Year
Wondering how to increase online performance even more in 2023? Not only can it be done, but the Martindale-Avvo team can maximize your marketing efforts to keep your practice competitive through the new year. Tip 1: Know that seasons come and go. Just as seasons change, so might new client intake at your law firm….Read More
Martindale-Avvo Unveils Brand Refresh
Updated branding highlights the value of Martindale-Avvo as a trusted marketing partner for attorneys, and welcomes new leaders during a period of transformation. You may have noticed our new look! We at Martindale-Avvo are proud to announce that we introduced a brand refresh at the end of November — including a new logo and website…Read More
Time to Launch your 2023 Law Firm Marketing Plan
The impact — economically and psychologically — of COVID in 2020 still resonated well into 2022, and now we’re adding a possible recession to the mix. As reports of company layoffs come through our newsfeeds, anxiety is high. But it can be mitigated. We’ve updated Meredith Vieyra’s article from January 2021, Hit the Ground Running…Read More