Category: Lawyer SEO

local profile

Want to Increase Your Business? Claim These Local Profiles Today

Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google Business Profile, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More

seo-optimization

How to Use Google to Improve Your SEO

Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice.  If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy…Read More

SEO During a Pandemic

SEO During a Pandemic

COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes…Read More

SEO vs SEM

SEO vs SEM Infographic

SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More