When it comes to getting more leads online, few things are more important than increasing the exposure to your Google My Business (GMB) listing. Here are 7 steps that will help you lift your GMB listing to the top of the pack and drive more leads to your firm. 1. Completely Fill Out Your Google…Read More
Speed plays a critical role when it comes to your law firm’s website. Why? Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More
Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google My Business, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More
Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice. If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy…Read More
COVID-19 is changing how, when, and what legal consumers are searching. You may have seen some of the impact of this already on your traffic or conversion rates. During a recent webinar, a team of SEO specialists answered questions submitted by attorneys on what you should be doing right now to leverage these recent changes…Read More
Are you looking for new ways to develop your expertise and attract more clients? If so, you should consider adding a blog to your law firm’s website. Blogs are a great way to improve your E-A-T (expertise, authoritativeness, or trustworthiness). EAT is an important ranking factor for Google. Showcasing your expertise and answering frequently asked…Read More
*This is a follow-up post to Boost Your SEO With These 5 Fixes, which featured advice from the director of SEO at Nolo, Kyle Vanderneut. In this post, we look at what you can do to rank in local searches for lawyers in your areas of practice. If you haven’t considered SEO on your site…Read More
SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More
Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at Nolo.com, you…Read More
Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search. Ranking high in Google’s search rankings is vital to the growth and development of any modern law firm, and effective SEO…Read More
