Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the…Read More
Avvo’s 2018 legal marketing conference has come and gone, but you can still download the Lawyernomics presentations! We hope you’re already taking advantage of the tactics presented at the event, and these handy PDFs should provide a valuable reference for taking further action. Many of our presenters have made their slide decks publicly available, each…Read More
There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final purchase. We use our favorite search engine to inform and influence our decision-making from the most minor decisions, such as…Read More
There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. Lawyers should double-check their site to make sure they have these simple on-site factors optimized for search.
Pro bono work is on the mind of most lawyers—even if they don’t always have time to follow through with their good intentions. Here are a few tips on finding the time for pro bono work. You’ll be glad you did.
Legal advertising and marketing have come a long way since Bates v. Arizona and a number of cases have subsequently clarified, limited and even expanded that landmark ruling 40 years ago.
Many attorneys serve local markets, so performing these tasks on your web presence can help you rank on page one for relevant keyword phrases. The more you increase your visibility in local search, the more client leads you will obtain.
Last week I attended ALM’s Legal Week, which used to be called Legal Tech New York. During the keynote, “The war on talent” was discussed as a major issue facing the industry. Here is my take on it.
Like most people, lawyers make New Year’s resolutions every year. Make 2017 the year you get your plan in place, and use these books and other tools to make it—and your other resolutions—a reality.
In this first of a two-part series on small law firms addressing cybersecurity and planning to prevent it, we address the critical reasons why solo and small law firm owners must confront this business risk.
