When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
Twitter has more than 353 million active monthly users worldwide, making it one of the world’s most popular social media sites. Combined with the platform’s text-based nature, its user base also makes Twitter one of the most useful types of social media for attorneys. Twitter can be an incredible tool to help attorneys reach new…Read More
Social media is a proven way for attorneys to get more clients. According to the American Bar Association, 35 percent of attorneys and firms who use social media have attracted new clients as a result. Still, social platforms are underused resources for attorneys, especially those who work in small to mid-sized firms. These businesses often…Read More
Having a social media presence is more important than ever, especially for those of us working from home who want to maintain a sense of interaction with the outside world. Social media allows us to have a broad reach across our connections, both business and personal, making it possible to use it for entertainment and…Read More
These days, it is nearly impossible to avoid social media. According to a 2019 study by Pew Research, 69% of U.S. adults use Facebook and 74% of those users visit the site at least once per day. A robust social media presence provides businesses the opportunity to reach potential customers while they scroll at their…Read More
Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it. According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More
Social media plays a critical role in modern law firm marketing, as evidenced by data from the 2019 American Bar Association Legal Technology Survey Report. According to this influential study, 80 percent of law firms currently maintain a presence on platforms such as LinkedIn and Facebook. Today’s attorneys regard these sites as crucial for attracting…Read More
Whether your law practice is a social media success story or your firm doesn’t even have its own Facebook page, now is the time to up your social media game. Keeping in touch with clients and maintaining a strong online presence can help your practice survive during a crisis and tee it up for future…Read More
If things are a little slow at the moment, updating your law firm’s social media profiles can be a great way to stay productive and attract new clients. You can make simple profile optimizations for an easy project to scratch off your list quickly. Or if you’re feeling ambitious, you can make it a deep-dive…Read More
Working from home has become the new normal in light of the COVID-19 pandemic, and more of us are using social media even more frequently than before. Social media continues to allow us to connect with friends and family, keep up to date with current events, and market our businesses. In an earlier post, I…Read More
