Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More
As one of the most eventful years in human history is now behind us, it’s never been a better time to take stock of what’s working for your law firm in the marketing department. Seeing as the economic impact of 2020 is likely to stay for some time, it’s crucial to evaluate your current marketing…Read More
These days, it is nearly impossible to avoid social media. According to a 2019 study by Pew Research, 69% of U.S. adults use Facebook and 74% of those users visit the site at least once per day. A robust social media presence provides businesses the opportunity to reach potential customers while they scroll at their…Read More
Marketing a small business can be a full-time job on its own. This is especially true for law firms. From deciding on marketing strategies to creating content to monitoring customer responses, marketing effectively can feel overwhelming. Luckily, there are plenty of both paid and free marketing tools designed to make this task a little easier….Read More
Few people — and even fewer businesses — haven’t been impacted by the COVID-19 pandemic. Although some states have included law firm employees on their lists of essential workers, many firms have had to adjust to a different set of working conditions. Finding new ways to market your firm during COVID-19 is not only a…Read More
There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads. This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Marriott Fear of Alexander M. Fear, PC Alexandra Jones of Rissman, Barrett, Hurt, Donahue, McLain & Mangan, P.A. Allen West of…Read More
Simple Habits for Increasing Publication and Speaking Opportunities Professional development is important, but you don’t need to devote several hours every week to it. In fact, many tasks can be completed in one or two, 20-minute power sessions. By scheduling out the tasks you use to connect with colleagues a little each day, you can…Read More
Working from home does not mean that you need to refrain from networking. In fact, these days when we are not seeing colleagues, adversaries, and clients as regularly, it can feel as if the old adage, “out of sight, out of mind” actually applies. And while we may no longer be able to schedule lunch…Read More
