Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media…Read More
There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end…Read More
For attorneys, engaging in effective listening can help them gather crucial information and data about their clients or cases. And for clients or prospective clients, feeling heard and understood creates a positive relationship between them and their attorney. We spoke with Sandra Bodin-Lerner, VP International Listening Association and a communication professor and public speaking and…Read More
How do legal consumers find you, the attorney they want to hire? What tools do they use to research lawyers? How quickly do they make their hiring decisions? Our report, “Understanding the Legal Consumer,” delves into the state of legal hiring by consumers in 2020. The research, comprising responses from more than 3000 consumers, reveals…Read More
Working from home was once considered a luxury. It was something that most lawyers did not do with any regularity. With the advent of COVID 19 and stay-at-home orders, virtual trials and zoom meetings, it is now a privilege for most of us to go to the office, or even the courthouse, for that matter….Read More
As a law firm in an ever-changing tech landscape, it can be challenging to figure out how to merge the legal world with the technology sector. In our June 24 panel, we discussed law and tech intersection and how your law firm can implement certain changes to keep up. Our panel of guests included Dan…Read More
On May 5, 2020 – a day after Google rolled out the May 2020 Core Algorithm Update, Google introduced a new initiative aimed at providing guidance to help website owners deliver a great user experience, called Web Vitals. While Web Vitals is made up of many site-quality signals, Google specified that 3 metrics will apply…Read More
Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam JTW White of Emmanuel Sheppard & Condon Alan Clemmons of Clemmons Law Firm, LLC Ann H. Larkin of Midgett Preti Olansen…Read More
When it comes to attracting more (local) visitors to become clients, nothing is more valuable than a properly completed Google My Business (GMB) listing. Someone searching for a “divorce lawyer in Westport, CT”, or “bankruptcy attorney in Douglasville, GA”, will likely see the top 3 listings under the map in Google and choose one of…Read More
