Consumer expectations increase every year as more and more options become available. This is no different for the legal industry and is often compounded by very urgent needs, serious issues and fears. Prospective clients make up their minds quickly – most in less than 3 days – taking steps to put their legal issues behind…Read More
BigLaw environments are an excellent place to build up a large body of experience in a short time, learn the ins and outs of the legal industry, and develop your network. But if you want to leave your mark on the legal industry, striking out on your own as a solo attorney could be the…Read More
Your profile photo is one of the most impactful elements of your bio. After prospective clients narrow down their search by legal issue and other relevant aspects of their case, they want to feel a connection. A well-chosen photo can evoke a quick and powerful emotional response in a way that written words can’t.
Social media plays a critical role in modern law firm marketing, as evidenced by data from the 2019 American Bar Association Legal Technology Survey Report. According to this influential study, 80 percent of law firms currently maintain a presence on platforms such as LinkedIn and Facebook. Today’s attorneys regard these sites as crucial for attracting…Read More
Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm Some law firms try…Read More
When it comes to getting more leads online, few things are more important than increasing the exposure to your Google Business Profile (GBP) listing. Here are 7 steps that will help you lift your GBP listing to the top of the pack and drive more leads to your firm. 1. Completely Fill Out Your Google…Read More
As a law firm, being able to adapt to change is crucial. Never has this statement been more true than during these uncertain times. Our June 2nd panel, presented by Atlanta-based trial attorney Erin Gerstenzang, discussed some tips and tricks on how to prepare your firm and help it to survive through future disruptions. While…Read More
Legal consumers seeking to hire an attorney want a speedy response to their inquiry. In fact, a majority indicate that slow response time is their number one red flag when considering who to hire. To speed up their return communication to prospects, savvy attorneys have turned to online scheduling tools. Giving prospective clients the option…Read More
As a law firm, having a steady flow of new clients allows you to continue doing the work you spent years preparing for. However, the process of turning a potential client into a new client can often prove difficult, and timing is always of the essence. In our October webinar, we discussed the top five…Read More
Speed plays a critical role when it comes to your law firm’s website. Why? Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More
