Whether your law practice is a social media success story or your firm doesn’t even have its own Facebook page, now is the time to up your social media game. Keeping in touch with clients and maintaining a strong online presence can help your practice survive during a crisis and tee it up for future…Read More
Whether you’re working with an agency, or consider yourself an experienced do-it-yourselfer, you’ve likely heard of local business profiles. But you might not know why local business profiles on Google Business Profile, Yelp, and Apple Maps lists are so important for your practice. Here’s why they matter and why you should claim your profiles today. …Read More
When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you…Read More
Most law firm websites have room for SEO improvement. Just updating your site with simple changes using basic tools can improve your Google rankings, which is how many (if not most) clients discover your practice. If your casework has slowed over the last few weeks, consider using the downtime to retool your website. One worthy…Read More
If things are a little slow at the moment, updating your law firm’s social media profiles can be a great way to stay productive and attract new clients. You can make simple profile optimizations for an easy project to scratch off your list quickly. Or if you’re feeling ambitious, you can make it a deep-dive…Read More
If you read our previous post, Reasons to Blog as a Lawyer, you understand how blogging can benefit your practice. In this blog, let’s dive into some helpful blogging tips for lawyers. Optimize Your Posts for Search Engines Search engine optimization (SEO) is an essential part of writing blog posts. Roughly 43% of potential clients…Read More
Have you ever wondered how Martindale-Nolo’s Pay Per Lead program works? In this post, we talk to Martindale-Nolo’s Director of Sales, Faith Nessen, and take some of the mystery – and misconception – out of Martindale-Nolo’s Pay Per Lead Program. How does the pay per lead program work? We acquire leads from over 25 million…Read More
To understand how the coronavirus pandemic is affecting the legal system, we surveyed attorneys and laypeople looking for legal help. Here’s what we found, and what we think lawyers should do for commercial success in a new era. 1. Embrace Virtual Communication2. Secure Your Workspaces3. Streamline Your Practice4. Pivot Your Practice5. Establish a Strong Online…Read More
Working from home has become the new normal in light of the COVID-19 pandemic, and more of us are using social media even more frequently than before. Social media continues to allow us to connect with friends and family, keep up to date with current events, and market our businesses. In an earlier post, I…Read More
As parts of the country start to emerge from lockdown, it is important to consider the impact of stay at home orders on relationships and marriages. Following the COVID-19 epidemic’s peak in China, some cities had a surge in divorce filings. The city of Miluo in the Hunan province reported that the staff “has no…Read More
