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Reasons To Blog As A Lawyer
Are you looking for new ways to develop your expertise and attract more clients? If so, you should consider adding a blog to your law firm’s website. Blogs are a great way to improve your E-A-T (expertise, authoritativeness, or trustworthiness). EAT is an important ranking factor for Google. Showcasing your expertise and answering frequently asked…Read More
Recovery from COVID-19 in the Legal Industry
COVID related practice areas remain elevated, but interest is subsiding. Unemployment Demand for unemployment legal resources correlated closely with lockdowns caused by COVID-19, so unemployment has become a primary traffic driver across Nolo.com. Traffic levels at the beginning of March were already elevated, but pageviews shot up 2000% as the pandemic lockdowns reached their peak….Read More
7 Ways to Reassure Clients During COVID-19
With COVID-19, there is a lot of uncertainty. People are focused on the health and safety of their family, friends and themselves. When you add to that the rocky financial markets and job outlook, it is easy to understand why your phone is not ringing off the hook. But, there are also new legal trends…Read More
How Live Chat Helps You Beat the Competition
The internet can provide fast and easy answers to searches ranging from mundane to complicated. Whether you’re looking for your bank’s routing number or you want to know the business hours of a store you’re planning to visit – you can find it online. But sometimes consumers want to talk to a real person. Prospective…Read More
Law Firms Are Missing the Boat on Text Messaging
We tend to assume that everyone has a mobile phone these days, and that’s not far from the truth. Studies show that: With such easy and immediate access to most people, more and more businesses are using text messages to convert leads and communicate with their clients. With its affordability, speed, and convenience, text messaging…Read More
Legal Opportunities Arising from COVID-19
COVID-19 has upended daily life across the U.S. While this tumult has created uncertainty and fear, it also opens up new opportunities. Unemployment has become a focal point of the legal industry in this pandemic, but the unique conditions have created needs in other areas, including estate planning and tenant laws. Increasing Opportunities in Estate…Read More
How COVID-19 Unemployment Data Can Help You Attract New Clients
Adam Silver is the principal analyst on the Avvo advanced analytics team. He works on all things data related but is currently focusing on predictive analytics. Across the Martindale-Avvo network, we are seeing unprecedented increases in visitors browsing our legal resources, asking legal questions and reaching out for legal assistance. We are sharing this data…Read More
SEO 2.0: How to Rank in Local Searches
*This is a follow-up post to Boost Your SEO With These 5 Fixes, which featured advice from the director of SEO at Nolo, Kyle Vanderneut. In this post, we look at what you can do to rank in local searches for lawyers in your areas of practice. If you haven’t considered SEO on your site…Read More
New AV Preeminent Peer Rated Attorneys | March 2020
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Lebedinski of Giarmarco, Mullins & Horton, P.C. Amy Millan DeMartino of Wicker Smith O’Hara McCoy & Ford P.A. Andrew Dean Reder…Read More
SEO vs SEM Infographic
SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More
Boost Your SEO With These 5 Fixes
Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at Nolo.com, you…Read More
Checklist: 10 Questions to Consider When Evaluating Pay Per Lead Programs
You likely know that a pay per lead program can be an effective way for attorneys to connect with consumers at the moment they’re looking for legal help. But there are several variables to consider before you commit. How soon can I expect new leads? How will the leads be delivered? What information is included…Read More