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Outsourcing Intake Part 1: Why Outsource Intake?
As an attorney, you need to spend your valuable time helping clients and on billable activities. Most law practices have more legal cases to process than they can handle. Most firms are not able to meet the deadlines and as a result, the cases get delayed. To compensate for the lack of resources, it is…Read More
Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 8/6/18
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Allison Cherry Lafferty of Kroloff, Belcher, Smart, Perry & Christopherson Andrew Burton Pickett of Andrew Pickett Law, PLLC Anne Katherine Guillory of…Read More
Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 7/30/18
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alison Zinn of Lathrop Gage LLP Bonita Ann Herrmann-Navin of Kelley/Uustal Christina Irene Echeverri of Kluger, Kaplan, Silverman, Katzen & Levine, P.L. …Read More
How Proper Phone Etiquette Adds Value to Your Firm
Potential clients have one thing in common; they are not aware of the quality of your legal work. They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court. All they know about your law firm and your legal…Read More
Driving Traffic to Your Law Firm Website
There are four significant ways to drive traffic to your website: Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your…Read More
How Live Chat Complements Your PPC and SEO Campaigns
If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor…Read More
Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 6/25/18
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrew D. Manko of The Mills Firm Andrew J. Gerling of Doucet & Associates Co., L.P.A. Brent Aldrich Hart of Hart Jarvis…Read More
2018 Lawyernomics Presentations
Avvo’s 2018 legal marketing conference has come and gone, but you can still download the Lawyernomics presentations! We hope you’re already taking advantage of the tactics presented at the event, and these handy PDFs should provide a valuable reference for taking further action. Many of our presenters have made their slide decks publicly available, each…Read More
Long-tail Versus Short-Tail Keywords: Why You Need Both
If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords…Read More
Why Attorneys Should Care About the Sales Lifecycle
One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client’s business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle…Read More
Get The Most Exposure out of Your Google My Business Listing
Here are some quick tips to keep your Google Business Profile (GBP) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions…Read More
Martindale-Hubbell Congratulates Our New AV Preeminent Peer Rated Attorneys 5/14/18
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Elliott R. McDonald of McDonald, Woodward & Carlson, P.C. Esther Zelmanovitz of Esther Schwartz Zelmanovitz, PLLC Hector Ramon Buigas of The Law…Read More