Month: December 2020

Marketing Automation

What You Need to Know About Marketing Automation

A sophisticated marketing plan has many tactics. Attracting and retaining the attention of legal consumers is time consuming to manage.  Marketing automation is one of the best ways lawyers can ensure consistent communication with prospective clients while continuing to provide top-quality service to existing clients. Here’s what you need to know about marketing automation for…Read More

SEO-Friendly Content

How to Write SEO-Friendly Content

Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine…Read More