How Do I Start a Legal Podcast?

Podcasting is the new frontier of legal marketing. As a largely independent form of media, it allows lawyers to demonstrate expertise to potential clients and colleagues. It’s also an excellent way to give your firm exposure.

It’s relatively low-barrier to start a legal podcast. To become successful, it helps to follow some key steps about production and distribution.

Identify Your Purpose

The best podcasts give the audience a consistent theme, subject area, and approach. Start by identifying your target market: potential clients, other lawyers, or policy makers. Then decide on your objective. Build your brand, showcase your expertise, or attract new partners to the practice.

Listen to Your Competitors

Take some time to listen to some of the best legal podcasts. These can offer a model of how to approach your own episodes. Listen to legal podcasts in your own market, so you can see how your competitors are using this form of media. Ask how they speak to their audience and how you can do it better. What topics are they not discussing? What added expertise can you offer?

Decide on Podcast Content

To save time, consider building upon your existing marketing content for your podcast. You can use your newsletters, blogs, and videos as a starting point for podcast episodes. At this point you might sketch out a framework or template that each episode will follow in terms of overall length, interviews, and expository segments.

Record Your Content

Think about the best equipment for your podcast. Many low-cost setups are quite effective. Consider dynamic microphones that pick up less background noise. You can record several episodes all at once, taking perhaps half a day to do four to six episodes of about 30 minutes each. 

Edit Your Podcast

It’s critical to edit and refine the podcast before you upload and distribute. You can use podcast editing software to improve sound quality and eliminate gaps in the conversation. A sound engineer can help with this step on a part-time basis at an affordable cost.

Create Your Cover Artwork

You can contract with a graphic designer to create artwork for your podcast cover. It’s also something you can keep simple, using your law firm’s existing brand. This is another area where you can look to other legal podcasts for inspiration.

Distribute Your Legal Podcast

You can use a podcast hosting service that distributes your episodes on a regular basis to all the major platforms like Spotify or Apple. A hosting service can keep a library of your files and upload episodes on a regular schedule. You can also do this work independently, uploading episodes yourself according to a podcast content calendar.  

Promote Your Firm With Martindale-Avvo

A legal podcast is a great way to increase your exposure. It’s relatively low-investment and affords you complete control over message and content. It’s one of the latest digital marketing trends that are bringing new life to law firm marketing. To explore other ways of promoting your law firm that support your brand vision, speak to Martindale-Avvo today.