Catherine Lovering is a freelance writer with bylines on Healthline, Interest.com, IvyExec.com, and Paste. Her areas of expertise include health, consumer information, personal finance, legal marketing, small business, individual and corporate taxation, insurance, Canadian tax law, Canadian consumer finance, digital marketing, content marketing, fitness, and public policy. She holds an LLB (JD) from the University of Victoria.
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Recent Articles
The Value of Martindale-Avvo in Building Your Law Firm’s Online Reputation
Martindale-Avvo has a family of websites that offer premier solutions for law firm marketing, and partnering with our ecosystem of sites can elevate an online presence. Here’s how you can build your reputation from the ground up or enhance your existing accolades with our services. High-Trafficked Websites The family of Martindale-Avvo websites are some of…Read More
Maximizing Your Martindale-Avvo Profile: Tips for Lawyers To Stand Out and Attract More Clients
An online profile can be a client’s first impression of you. There are some features a client expects that you should include to increase visibility and response rates. Here are some ideas to make your profile stand out so more people contact your practice. Highlight Responsiveness Lawyers have a narrow window of time to grab…Read More
Tips for Bar Exam Funding
Passing the bar is touted as the last hurdle before becoming a lawyer. But writing the bar exam comes with its own barriers and not least of those barriers is cost. The exam typically costs upwards of $1,000 over and above the thousands already spent in law school tuition. Fortunately, there are multiple sources of…Read More
The State of Advertising for Legal: 2024
Law firm advertising continues to evolve in 2024, with lawyers adopting new technology to promote its services. As new tech makes its mark, traditional methods of lawyer marketing still have an essential role to play. Here’s what’s going on in the current landscape of legal marketing and how you can make the most of it. …Read More
How Attorneys Can Hire a Mediator
As a lawyer, you’ve probably received some training in a diverse range of options for conflict resolution. Going to court is one option, but alternative dispute resolution (ADR) is promoted as a cheaper and less stressful alternative. Your clients might have heard of mediation but don’t know whether it’s appropriate in their case, or even…Read More
Is AI content legal on law firm websites?
In the past, legal work has meant spending hours combing through documents. New technology has made this type of detailed document review much easier and more efficient. This technology is a form of artificial intelligence (AI). But what about using AI in your legal marketing? AI services like ChatGPT or Google Gemini can quickly produce…Read More
Why should I have reviews on multiple sites?
Small law firms know the importance of reputation in generating business. Word of mouth and personal referrals are key components of building a practice. So also are client reviews. These are evidence to potential clients that you’ve successfully helped others in similar circumstances, and might be able to do the same for them. With an…Read More
Should I Move from Big Law to a Small Firm?
Lawyers have to weigh many considerations during their hopefully-long careers. One of the most salient is the choice between working for a big law firm and a small one. Those who are already clocking in days at a big firm might wonder whether it’s the right time to scale down or move to a small…Read More
Should I Move from a Small Firm to Big Law?
There’s a lot of talk about big law associates making the break for small firms, but there are also plenty of lawyers who move in the opposite direction. Going from a small firm to a large practice comes with a number of personal and professional adjustments. Depending on your goals for your work-life balance and…Read More
How Consumers Hire a Mediator
Some of the most personal disputes you might encounter, like divorce or separation, can be stressful when they go through the court system. Many people find working with a mediator can make the process easier and more amenable to everyone involved. So, how do consumers go about finding a mediator? Below, we offer an overview…Read More
Turn your Love of Social Justice into a Law Career
People with a passion for social justice might find a legal career is an ideal fit. There are a number of avenues to take that combine legal training with making a difference. Depending on how you want to use your legal knowledge, you can work one-on-one with people or support organizations working towards equality. In…Read More
AI Tools for Law Firm Lead Generation
Legal practice has largely been the domain of lawyers who spend an inordinate amount of time reviewing, analyzing, and summarizing an unending flow of documents. Recent advances in artificial intelligence (AI) have made the process more efficient and manageable for lawyers, in particular small firm practitioners who don’t have the personpower to read an endless…Read More