Catherine Lovering, Author at Martindale-Avvo
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Catherine Lovering

Catherine Lovering is a freelance writer with bylines on Healthline, Interest.com, IvyExec.com, and Paste. Her areas of expertise include health, consumer information, personal finance, legal marketing, small business, individual and corporate taxation, insurance, Canadian tax law, Canadian consumer finance, digital marketing, content marketing, fitness, and public policy. She holds an LLB (JD) from the University of Victoria.

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Recent Articles

Legality of Psychedelics in the U.S.

By Catherine Lovering
| April 18, 2024

Over the past few years, there has been growing legal and social acceptance of drugs like cannabis for recreational and medicinal use. Even as the laws surrounding cannabis vary around the country, some states are going beyond this drug to explore changing regulations around psychedelic drugs.  There is growing interest in the potential medicinal benefits…Read More

What Does AI Look Like for Different AOPs?

By Catherine Lovering
| April 11, 2024

Artificial intelligence (AI) is the buzzword of the day in many industries, from education to administration. Legal services are no exception. Many fear the introduction of tools like ChatGPT threatens jobs in the legal industry, while others hail them as support resources that can make legal work less burdensome and more efficient. So, who’s right?…Read More

Can a law firm be considered a startup?

By Catherine Lovering
| March 25, 2024

A small law firm can be a challenging entrepreneurial endeavor. There is constant competition for clients and it can take effort to get your name out. Is a law firm considered a startup as it’s getting off the ground? While a law firm might not fit the traditional image of a startup, a new legal…Read More

8 Ways to Build Prominence That Google Loves

By Catherine Lovering
| March 13, 2024

Google has made it clear that they will give preference in their search results to businesses that demonstrate prominence. They define this as “how well known a business is” and indicate that this is measured based on information Google has about a business from across the web.  Their goal is to provide the best results…Read More

8 Steps to Build a Legal Marketing Plan and Measure ROI

By Catherine Lovering
| February 28, 2024

According to the American Bar Association, there are 1.3 million lawyers in the U.S. For consumers, that’s a lot of choices. For legal professionals wanting to make their mark, it can be a challenge to stand out. Legal marketing is an essential process to build and maintain a successful law practice. The objective is largely to…Read More

SXSW for Lawyers: What to look forward to at SXSW 2024

By Catherine Lovering
| February 16, 2024

South by Southwest (SXSW) is an organization that explores all things music, technology, film, education, and culture. Its annual conference in Austin, Texas, features a healthy list of panel sessions for creatives and those who work with them. It’s a place for the convergence of ideas, from some of the top names in industry and…Read More