Catherine Lovering, Author at Martindale-Avvo
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Catherine Lovering

Catherine Lovering is a freelance writer with bylines on Healthline, Interest.com, IvyExec.com, and Paste. Her areas of expertise include health, consumer information, personal finance, legal marketing, small business, individual and corporate taxation, insurance, Canadian tax law, Canadian consumer finance, digital marketing, content marketing, fitness, and public policy. She holds an LLB (JD) from the University of Victoria.

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Recent Articles

6 Things Attorneys Can Do to Convert Clients: Attorney Client Intake Best Practices

By Catherine Lovering
| November 13, 2023

Even the best lawyers are in competition with one another for clients with legal consumers adopting more consumer-like processes such as reading reviews and performing research prior to contacting an attorney. Driving new business involves many strategies to get your name out and convince potential clients you are the best attorney to represent them.  While…Read More

10 Creative Marketing Tactics for Law Firms

By Catherine Lovering
| October 5, 2023

Small law firms and solo practices encounter the same challenges as other small businesses. They face fierce competition and often have to make unusual efforts to stand out from the crowd. Even after you have taken care of the basics with your law firm branding, with a website, logo, brand identity, and target client, you…Read More

Branding Basics for Law Firms

By Catherine Lovering
| September 14, 2023

Small legal practices often face hefty competition for clients in their regions. It’s essential to stand apart in order to get queries from clients who want to choose you to represent them.  Even if you are the best at what you do, the modern attorney has to follow some branding basics for law firms. Branding…Read More

What Your Legal Website Says About Your Law Firm

By Catherine Lovering
| September 12, 2023

If you are a solo practitioner or small firm, you might rely on word-of-mouth and online marketing. Word-of-mouth is in some ways the easy part: networking, excellent client service, and strong case results can help elevate the success of your practice. But when the internet is cluttered with legal websites, how can you stand out…Read More

The Increase of Criminal Justice Work in September

By Catherine Lovering
| September 8, 2023

In the world of criminal justice, September is referred to as “murder month.” September 25th is the National Day of Remembrance for Murder Victims, and it’s common knowledge in the field that many criminal justice cases are brought to court in September. But what’s the reason for this uptick in cases? Is there more murder…Read More

How Lawyers Can Stand Out on LinkedIn

By Catherine Lovering
| May 23, 2023

LinkedIn is the social media hub for professionals and businesses. It’s home to 875 million members, 16.2% of whom are daily active users. Those numbers point to huge opportunity – and huge competition. For lawyers to establish their LinkedIn presence, they have to set themselves apart. That’s achieved through the organic building of followers or through…Read More

8 Steps to Build a Legal Marketing Plan and Measure ROI

By Catherine Lovering
| April 18, 2023

According to the American Bar Association, there are 1.3 million lawyers in the U.S. For consumers, that’s a lot of choices. For legal professionals wanting to make their mark, it can be a challenge to stand out. Legal marketing is an essential process to build and maintain a successful law practice. The objective is largely to…Read More