The second annual Martindale-Avvo Attorney Compensation Survey Report is now available. The 2019 Report includes information from 7,800 attorneys in solo practice and at small firms across the country. They were recruited from an online survey and responded throughout the first quarter of the year. As we did in 2018, we’ve chosen to focus on…Read More
For most modern consumers, research is an important part of the buying process. They venture online to find the information they can use to compare services or products, narrow their choices and – ultimately — find the best option in their financial range. This is as relevant for clients seeking a lawyer as it is…Read More
When looking for an attorney, prospective clients draw from a number of different resources and criteria as they perform their due diligence, both online and in person. They use high-level criteria to filter a search down to a manageable number of possible attorneys, then take a deeper analysis with this now-shorter list – an analysis…Read More
In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high…Read More
Most businesses consider customer satisfaction to be a top priority. Impressing legal consumers, however, is uniquely challenging. People consider hiring an attorney when things could go wrong, are about to go wrong, or have already gone wrong. This means legal consumers often form their opinions while they are under stress. How can you use this…Read More
There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven’t figured out how to adapt to the changing demands of consumers are being left in the dust. The whitepaper Sink or swim: How to adapt to the New Legal Consumer takes a deeper look at the behaviors that drive the New Legal Consumer.
Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How…Read More
What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. In this exclusive 8-page guide, learn how you, the attorney or legal marketer, can use this information to grow your…Read More
In recent years, data has infiltrated everything we do. To adapt to current consumer trends, lawyers must improve their firm’s internal processes. Jack Newton, Clio CEO and Co-Founder, and Patrick Palace, owner of Palace Law, are here to usher lawyers into the age of data-driven law and to help answer questions around how lawyers can…Read More
This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first…Read More
