Tricia Abney
Tricia Abney is a professional freelance writer who specializes in finance, insurance, and legal topics. She holds an M.B.A. and has been a full-time writer for seven years, with more than 10 years of experience in the digital marketing field.
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Recent Articles
Digital Marketing Trends to Fuel Your Strategy
Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic was — and remains — a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the virtual world. Attorneys have used every tool in their digital toolkit including social media, blogs,…Read More
5 Marketing Approaches for Lawyers During COVID-19
Few people — and even fewer businesses — haven’t been impacted by the COVID-19 pandemic. Although some states have included law firm employees on their lists of essential workers, many firms have had to adjust to a different set of working conditions. Finding new ways to market your firm during COVID-19 is not only a…Read More
Is PPC Management Software Useful for Law Firms?
There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads. This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This…Read More
Which Social Media Metrics Matter?
Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it. According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More
Digital Marketing Terms You Need to Know
Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More
How to Find the Right SEO Service Provider for Your Law Firm
Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm Some law firms try…Read More
Free and Paid Tools to Measure Your Website Speed
Speed plays a critical role when it comes to your law firm’s website. Why? Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More
5 Reasons Why Lawyers Should Invest in SEO
Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search. Ranking high in Google’s search rankings is vital to the growth and development of any modern law firm, and effective SEO…Read More
Things Law Firms Need to Know About Voice Search
Each day, more people are searching the internet for legal services using their voices, rather than tapping out searches on a keyboard. Voice search optimization is something your law firm needs to take seriously. Voice search is the use of devices that allow a user to search the web with voice commands. This could be…Read More
Marketing to the Mobile Consumer
Google threw the online world into a panic in 2015 when it announced that mobile-friendliness would be a major ranking signal. Since then, the need for strong mobile marketing techniques has grown across industries, including the legal business. Making your website easy to use on a smartphone or tablet isn’t just about providing a good…Read More
Social Media Rules for Lawyers
As the practice of law continues to evolve to incorporate advances in technology, ABA rules must respond to help lawyers understand their rights and obligations. Attorneys and law firms are now facing ethical and legal challenges involving privacy concerns and the oversharing of information on social media websites. This has prompted the ABA to update…Read More