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How lawyers get found in 2015
Understanding how your next client will find you is critical to earning their business.
Have you Googled your headshot lately? Reporting impersonation
I have a calendar item in Outlook to remind me to Google my headshot every six months. Unfortunately, I don’t always like what I discover. During the last two years, I have found impersonators using my headshot on various websites and social media platforms. I suggest you follow the same practice in an effort to…Read More
The secret to SEO success for small law firms
For a reasonable investment, small law firms can carve out a niche online and generate quality leads, at an amazing ROI, by choosing to specialize.
Ethics rules when witnesses in litigation talk to the media
Lawyers must comply with ethics rules and to try to ensure that all witnesses within their control also comply with the rules.
Top 3 Time-Management Tips for Today’s Busy Attorney
Modern technology has made multitasking easier than ever, even for the busiest attorneys.
A Good Feeling
What do you do to make this vulnerable, cautious person have a good feeling? What essential truths are you showing them?
Schema Markup for Attorneys
While a lot of attorneys and their SEO people seem to be hyper-focusing on better search rankings, not as much attention is being paid to how they’re appearing in search results.
Are You Simply B2C or Are You B2B and B2A?
As a business person who is involved in law, you have to know and understand microeconomics. The simple Business to Consumer (B2C) model is no longer where it’s at. You need to start looking at Business to Business (B2B) or really Business to Agent (B2A).
Cherry Picking Backlinks, 5 Years Later
The cherry picking method of link building could probably be filed under “Basic SEO 101”, but sometimes you have to go back to the basics to make sure you have an idea of what is making your competitors successful.
Four Reasons I’m Happy I Went to Law School
Above the Law asked a simple question of their readers today: “Are you still happy you went to law school?” The post immediately received dozens of replies, some of which are laugh-out-loud funny (as are many things on ATL); but most were impressively negative.
How do people find and hire attorneys?
Understanding how people find and hire attorneys might just be the most important question related to growing your law practice. Even better: understand how the clients you want find and hire attorneys like you.
My Advice for New Lawyers: Learn to Be a Trial Lawyer
Spend this time investing in yourself and you can shave years off of the experience curve.