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Live Chat: DIY or Turn to the Professionals?
So you’ve decided you need live chat on your website and are weighing whether to host the live chat yourself outsource the activity. Your initial response might be, “I can do this myself.” And this sounds great…until the phone is ringing, the web forms are coming in, emails are hitting your inbox and visitors are…Read More
State of Online Legal Marketing 2019
How are members of your profession using online tools to market their firms? Do your clients prefer texting to a phone call? Are your online reviews reflecting the best you? Are you following up quickly when a client does reach out? Our report, “The State of Online Legal Marketing 2019,” delves into the assumptions and…Read More
New AV Preeminent Peer Rated Attorneys | October 2019
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Michael Carroll of Wolcott Rivers, P.C. A. Walker Barnes of Holcombe Bomar, P.A. Alison Hickman of Grady H. Williams, Jr., LL.M….Read More
Word of Mouth Is Great, But Not Enough to Grow Your Practice
For any law practice, client referrals are important. They are the foundation on which your reputation. But it would be a critical mistake to assume that referrals are all you need to build a reputation that keeps clients calling and your practice growing. Consider the data, including research that Martindale-Avvo published in its report, Hiring…Read More
Grow Your Firm by Utilizing Your Own Secret Weapon
As a business owner, you know that repeat business is good business, and customers that come to you from a referral or word-of-mouth are more than willing to pay your rates because they already trust you. Whether you’ve been practicing law for years or you’re the new kid on the block, you should have a…Read More
Improve Your Practice: Think Like a Client
The Institute for the Advancement of the American Legal System (IAALS) partnered with Avvo to analyze 2,232 reviews from registered Avvo consumers to determine what clients want from their attorneys. The resulting 32-page report, Think Like a Client published today, gives attorneys a thorough understanding of what clients want and expect from them. The report,…Read More
5 Mistakes with Lead Follow Up and How to Fix Them
I am passionate about this topic as I really believe that this is an area a lot of firms can improve to sign up more cases without spending any additional dollars. I am going to be throwing a lot of statistics out and you might get tired of looking at graphs and numbers, but as…Read More
Word-of-Mouth Marketing: It’s Still Important
Word-of-mouth marketing matters – today more than ever. People entrust you with their legal needs. They ask their friends, colleagues, and others they trust before they call you, before they even try to find your SEO-optimized web page or even after they find the ad you sponsored on Facebook. In this age of digital marketing,…Read More
The Four Buying Habits Series: The Humanistic Buyer
When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure…Read More
The Four Buying Habits Series: The Methodical Buyer
When examining the decision-making process of individuals who are looking to make a purchase, it is clear that most individuals fall into one of four categories. These buying habits are strong signifiers of the way people make decisions, from which car they purchase to which attorney they hire to handle their case. The four buying…Read More
The Four Buying Habits Series: The Competitive Buyer
Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live…Read More
New AV Preeminent Peer Rated Attorneys | September 2019
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: A. (Beau) Howell of Coleman Talley LLP Ahmad Yakzan of American Dream Law Office PLLC Alexander Sweis of McKenna Storer Andrew J….Read More