Recent Articles
Freelance Lawyer vs. New Associate: Which One Do You Need?
While growing a legal practice and receiving more business are usually positive steps for solo practitioners and small law firms, they can lead to an overwhelming amount of work. At some point, you may need to acquire more help either by hiring a new associate or using the services of a freelance lawyer. Both options…Read More
How to Determine What Makes Your Law Firm Unique
You don’t have to be in the legal industry very long to realize how competitive it is. Standing out in the very crowded marketplace of law firms today requires showcasing more than just your expertise and knowledge of the law or that you’ve been in practice for several years. You must discover and promote your…Read More
How Often Should Lawyers Blog?
In 2022, most lawyers understand how important it is for their law firm to have a strong presence online. There are many ways law firms and attorneys can go about building their digital persona and win in the search engine rankings. One of the best places to start is with a blog. Though often time-consuming,…Read More
The Power of Brand Personas in Law Firm Marketing
One of the best ways to continue bringing in new clients is by connecting with your ideal client. In law firm marketing, every opportunity you have to communicate with potential customers is a chance for them to learn more about you, your law firm, and what you stand for. This online personality you set up…Read More
How to Grow Your Small Law Firm’s Social Media Following Online
When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
Small Law Firm Marketing Funnels Explained
You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
The Small Law Firm Owner’s Guide to Delegating to Your First Staff Member
As a solo lawyer, you’re used to handling everything on your own. After all, who else is going to run your law practice if you’re not at the helm? Many solo attorneys find themselves feeling overwhelmed and unable to continue meeting their own business standards. This leads to the inevitable conclusion that you simply can’t…Read More
4 Tips for Branding Yourself in a New Legal Practice Area
As an attorney, you’re always looking for ways to better serve your clients. When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, it’s important that you take the time to consider how…Read More
Is There Demand and Interest for Niche Practice Areas?
While being a jack-of-all-trades lawyer might sound appealing at first, it comes with many drawbacks. There is a common saying, “The riches are in the niches,” but for the small law firm or solo lawyer who wants to help their local community, the ability to serve also lies in specialization. Once you are ready to…Read More
Why You Should Join an Attorney Mentorship Program
Are you a budding attorney interested in building a successful legal career? Are you an established lawyer trying to determine how to share your hard-earned knowledge with your colleagues? If so, an attorney mentorship could be a good option for you. The legal industry is competitive. And the vast majority of lawyers get their business…Read More
How to Market Your New Law Practice
It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content…Read More
The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by. Small firms live and die by their connections with their communities. Before…Read More