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Manage Your Leads Better – Reap the Benefits
From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come…Read More
Best Practices for Screening Potential Clients for your Law Firm
The process of obtaining clients can be a source of stress for many lawyers, especially for small firms or firms that are just starting out. While it pains many lawyers to turn away business, it is important to properly pre-screen clients to avoid the headaches that come with clients who are not a good fit…Read More
4 local SEO hacks lawyers can use to rank #1 in Google My Business
Many attorneys serve local markets, so performing these tasks on your web presence can help you rank on page one for relevant keyword phrases. The more you increase your visibility in local search, the more client leads you will obtain.
The Effect of Ridesharing on DUI
The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, has been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to…Read More
4 Sure-Fire Tips for Effective Lead Follow-Up
As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to…Read More
Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders
This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first…Read More
Legal Week NYC, the “war for talent” and the real crisis in legal
Last week I attended ALM’s Legal Week, which used to be called Legal Tech New York. During the keynote, “The war on talent” was discussed as a major issue facing the industry. Here is my take on it.
Making Online Reviews Work for You: New Year, New Reviews
We’ve all started to settle into 2017. Many people reading this probably don’t write as many checks as they used to, but if I did, I’d like to think that we’re far enough in that I wouldn’t have to write a 7 over a hastily scribbled 6. It’s still a new year, however, and it’s…Read More
3 Simple Email Nurturing Tips for Client Retention
In a previous article, we covered the importance and overall process of Nurturing Prospects into a Thriving Client Base. We learned that 90%+ of your initial leads may not be ready to retain you immediately – even after you are able to connect with them. This is where email marketing can help you get in…Read More
Nine Mistakes You’re Making On Your Google Business Listing
Table of Contents You Have a Spammy Business Name You Have a Virtual Office You’re Listed as Being Open 24/7 You Don’t Have Your Website Listed or it’s Incorrect Your Phone Number is Incorrect You’re Not Adding Photos to Your Listing Your GBP Category is Wrong, Missing or You’ve Added Too Many Categories You’re Not…Read More
11 books for lawyers to reach their personal and business New Year’s resolutions
Like most people, lawyers make New Year’s resolutions every year. Make 2017 the year you get your plan in place, and use these books and other tools to make it—and your other resolutions—a reality.
Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain
A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may…Read More