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PPC Advertising – How to Get Started
As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as “pay-per-click,” is a strong online marketing strategy for…Read More
Free vs. Paid Online Advertising: Which is the Better Option?
A steady stream of leads is crucial for gaining momentum as a lawyer. But competition is fierce, and sometimes the pipeline dries up. If you can’t seem to drum up enough good clients, a strategic online advertising effort can put you back on top. Why online advertising? The ABA Journal reports 38% of people to…Read More
Why Lead Response Time Matters
Originally Published December 11th, 2018 You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live…Read More
Why Live Chat Is Here to Stay
Once the province of retail customers who would rather type a request rather than wait on hold for 15 minutes, live chat is now a ubiquitous online tool across industries that is quickly becoming a preferred means of communication by consumers. According to a recent Forbes article, “Emerging Trends in Customer Communication Preferences,” the numbers…Read More
A Guide to Getting the Most out of Your Marketing Dollars
If you’re serious about increasing your revenue, then forming a thoughtful growth strategy and dedicating a portion of the marketing budget to digital advertising and web development may maximize your efforts. Once you get traffic to your site, having a good communication strategy can help your prospects decide if you are the company that they…Read More
New AV Preeminent Peer Rated Attorneys | June 2019
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Albert Li of Rumberger, Kirk & Caldwell Professional Association Alex Andre Serrano of Ligori & Sanders Attorneys at Law Alison D. Ramsey…Read More
Which Questions Create Meaningful Client Testimonials?
Testimonials are important. A 2018 ReviewTrackers survey found that over 60% of potential clients check online reviews as a first step of interacting with a business. Even with the proliferation of online reviews, asking for a testimonial can be surprisingly difficult. Besides setting yourself up for potential rejection, there’s also the dilemma of determining which…Read More
Live Chat: Three Reasons It Doubles Client Leads
Finally, after months of planning, writing and responding to your web designer’s hundredth request, you have a website — and it works. You see that visitors are getting to your site and clicking on your pages, but you would also like to see an uptick in the number of people who ultimately contact your firm….Read More
Business Strategy & Goal Setting for Lawyers
Working day-to-day through the week, it is easy to get lost in the list of tasks that come your way. Return that call. Make that appointment. Pick up the dry cleaning. Schedule that meeting. What is harder is to stay on top of the big-picture items like defining and following your business strategy and setting…Read More
Marketing for Law Firms … It’s a Long Game
The best lawyers are not always the best marketers. Still, you need to attract new clients just like any other business. To be successful in marketing as a law firm, you have to play the long game. You have to build connections. And to do this, it helps to understand the different stages in the…Read More
Ways to Improve Your Firm’s Facebook Page
With 2.38 billion active monthly users, Facebook offers a valuable platform to market your law practice and interact with potential clients. Just as the sheer amount of user data that Facebook collects gives businesses — law practices included — the ability to effectively pinpoint a target market, it also helps consumers to quickly locate local…Read More
New AV Preeminent Peer Rated Attorneys | May 2019
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adam Goldman of The Concept Law Group, P.A. Adrianos Matthew Facchetti of Law Office of Adrianos Facchetti Afi Johnson-Parris of Afi Johnson-Parris,…Read More