Martindale-Avvo Unveils Brand Refresh
Updated branding highlights the value of Martindale-Avvo as a trusted marketing partner for attorneys, and welcomes new leaders during a period of transformation.
You may have noticed our new look! We at Martindale-Avvo are proud to announce that we introduced a brand refresh at the end of November — including a new logo and website design — that clearly communicates our mission of serving as a trusted partner to help law firms grow the business of their practice.
The refresh reflects an evolution in the way Martindale-Avvo offers services from its family of brands, including Martindale-Hubbell, Avvo, Nolo and Lawyers.com, with the goal of offering a customized suite of consolidated services to help firms build their practice and thrive. These products fully leverage not only our expertise, but our reach to an audience of 25 million monthly visitors to our sites also.
Spearheading these new efforts is Dave Savoy, who joined the Martindale-Avvo team as Head of Marketing earlier this year. Savoy was previously Vice President of Marketing at 1-800Accountant and Director of B2B media strategy at Blue 449, where he worked with such clients as T-Mobile and Audible by Amazon.
As the Head of Marketing, Savoy said he is excited to shift the way Martindale-Avvo goes to market. “Firms of all sizes can now connect with a dedicated legal marketing expert at Martindale-Avvo for a free evaluation of their firms’ growth strategy,” Savoy said.
As part of the brand refresh, our website underwent a redesign.
“Attorneys visit Martindale-Avvo.com to stay up to date on the best practices of growing their business,” Savoy said. “The new website — remade with a new color palette and user interface — empowers visitors to explore that content more efficiently.”
Another key component of the brand refresh is a new logo. The blending of the letter M into the letter A symbolizes the growth we’ve endured in recent years, bringing a variety of brands and services under one roof. The two upward lines represent the brand’s mission to become a trusted partner when helping law firms grow their online practice.