With over a decade of experience in developing web content for a variety of enterprises, Stephanie Lica aims to provide informative, yet interesting pieces that break down complex topics in a way that readers can understand and enjoy.
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Recent Articles
Does Your Intake Department Look Like This?
We get it: intake is difficult. Opportunities for mistakes abound, even among today’s most successful law firms. Unfortunately, seemingly small errors can prove damaging down the road, leading to fewer conversions and general dissatisfaction, even among those who ultimately choose to work with your law firm. Your current intake process may be in shambles, but…Read More
How to Create a Revenue Stream With Referrals
Casework may form the bulk of your law firm’s revenue, but it’s by no means your only opportunity for producing a profit. In addition to earning via billable hours and contingency fees, you can capture additional revenue by taking advantage of an existing, and sometimes underutilized resource: referrals. If you’ve yet to make a dedicated…Read More
How to Sign Legal Clients on the Very First Call
Every client interaction counts, but few encounters hold more sway than the first call. This is your opportunity to show prospective clients that your law firm offers the high-quality service they need, and that you are capable of delivering a desirable case outcome. Not only that, but failure to sign clients promptly could mean not…Read More
Why Attorneys Should Listen to Legal Intake Calls for Quality Control
Legal intake forms the starting point for every client-attorney relationship. Phone calls can set the tone for a strong connection—or drive away the most promising leads. Hence, the importance of vetting intake specialists thoroughly not only during the hiring process, but also long after they’ve joined your legal team. Top Benefits of Intake Call Quality…Read More
Top Lead Intake Terms to Know
The intake process forms a core component of your legal marketing efforts. Unfortunately, it’s also a source of lost opportunity for lawyers, many of whom lack a fundamental awareness of key intake processes. Ready to level up your law firm’s approach to intake? Begin by mastering these critical terms. Case Management Software Not to be…Read More
What Is Referral Marketing?
Social media, emails, and search engine optimization may play a vital role in modern law firm marketing efforts, but referrals remain as powerful a tool as ever. Whether they come from clients or fellow attorneys, referrals can prove a valuable source of business for both new and established law firms. On the client end, they…Read More
How to Choose a Legal Lead Management System
Leads comprise the lifeblood of your law firm. Your team’s efforts to secure them through strategic legal marketing is a crucial part of the process, but what you do once you’ve acquired qualified leads could prove even more important. Without a structured, streamlined approach, you risk losing the prospects you’ve worked so hard to obtain….Read More
Other Industries Utilize Best of Breed Software—Why Not Legal?
The legal industry has seen huge advances in recent years, with everything from global markets to remote counsel transforming the way that attorneys interact with clients. Unfortunately, however, many otherwise impressive law firms remain woefully in the past in terms of legal marketing and intake. Piles of paperwork are far too common, as are slow…Read More
Phishing Scams Lawyers Face and How to Protect Against Them
Scams abound in today’s digital environment, but phishing remains one of the most devastating. The 2019 State of the Phish Report revealed that 83 percent of organizations suffered phishing attacks in 2018. This represents a notable increase from the 76 percent of respondents who endured such attacks the previous year. These attacks took several forms,…Read More
How to Write a Good Attorney Profile Page
To a promising new client, a strong first impression is everything. How potential clients see you and your law firm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Your attorney profile page serves as your digital first impression, giving prospective…Read More
How Lawyers Can Attract Quality Prospects Online
Attorneys can no longer rely purely on word of mouth or traditional marketing methods and almost all agree that having an online presence is critical for reaching prospects and developing rapport. Not just any online effort will do, however. It’s essential to take a targeted approach. Your goal should not just be to boost your…Read More
How Attorneys Spend Their Free Time
Work-life balance is critical to both personal health and happiness, and yet, for many Americans, it feels out of reach. Lawyers, in particular, lead jam-packed professional lives. In addition to client meetings, they dedicate dozens of hours each week to administrative tasks and business development. Martindale-Avvo’s 2019 Attorney Compensation Survey Report reveals that, although most…Read More