The legal industry has seen huge advances in recent years, with everything from global markets to remote counsel transforming the way that attorneys interact with clients. Unfortunately, however, many otherwise impressive law firms remain woefully in the past in terms of legal marketing and intake. Piles of paperwork are far too common, as are slow…Read More
Stephanie Lica
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Scams abound in today’s digital environment, but phishing remains one of the most devastating. The 2019 State of the Phish Report revealed that 83 percent of organizations suffered phishing attacks in 2018. This represents a notable increase from the 76 percent of respondents who endured such attacks the previous year. These attacks took several forms,…Read More
To a promising new client, a strong first impression is everything. How potential clients see you and your law firm at first glance determines whether they make an effort to get in touch—or whether they lose interest and take their search somewhere else. Your attorney profile page serves as your digital first impression, giving prospective…Read More
Attorneys can no longer rely purely on word of mouth or traditional marketing methods and almost all agree that having an online presence is critical for reaching prospects and developing rapport. Not just any online effort will do, however. It’s essential to take a targeted approach. Your goal should not just be to boost your…Read More
Work-life balance is critical to both personal health and happiness, and yet, for many Americans, it feels out of reach. Lawyers, in particular, lead jam-packed professional lives. In addition to client meetings, they dedicate dozens of hours each week to administrative tasks and business development. Martindale-Avvo’s 2019 Attorney Compensation Survey Report reveals that, although most…Read More
When selecting an attorney, clients search not only for niche experience, but also for empathy. They want to know that their attorney cares and is willing to fight for their best interests. Attorneys can best meet these needs through active listening, which can set clients at ease during the intake process. While it may initially…Read More
New and seasoned attorneys alike have time and again pondered the age-old question: what will really bring clients to my door? In other words, what are those certain “X” factors that clients are after when selecting legal counsel? Turns out, it may actually be a combination of components that ultimately convert a casual Google search…Read More
Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management…Read More
Digital marketing is evolving quickly; approaches that paid dividends just a few years ago are no longer as effective. If you’re looking to build a loyal client base in 2019, you’ll need to craft a sophisticated and seamless strategy that keeps prospects at the center. Integrate the following legal marketing trends to gain an edge…Read More
How do you connect with new clients? Traditionally, lawyers have relied on referrals. This makes sense; personal recommendations may reduce your need to vet leads. They could also minimize the headaches that accompany “bad” clients. Referrals hold considerable value, but they shouldn’t form the entirety of your marketing strategy. If you neglect to build an…Read More
