Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management…Read More
Stephanie Lica
Recent Articles
Return to Blog Home Page Digital marketing is evolving quickly; approaches that paid dividends just a few years ago are no longer as effective. If you’re looking to build a loyal client base in 2019, you’ll need to craft a sophisticated and seamless strategy that keeps prospects at the center. Integrate the following legal marketing trends to gain an edge…Read More
How do you connect with new clients? Traditionally, lawyers have relied on referrals. This makes sense; personal recommendations may reduce your need to vet leads. They could also minimize the headaches that accompany “bad” clients. Referrals hold considerable value, but they shouldn’t form the entirety of your marketing strategy. If you neglect to build an…Read More
In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high…Read More
