It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing…Read More
Stephanie Lica
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Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning. These and other shifts suggest that the already rapid pace of SEM…Read More
Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More
From attorney profiles to law firm websites, and even social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns, some attorneys prefer to focus primarily on specific aspects of their online presence—often to the detriment of others. Some attorneys may opt…Read More
The language of digital marketing can be confusing. Email marketing, in particular, comes with a variety of complicated terms and metrics. A thorough understanding of common email marketing terms is key to the success of any online marketing campaign. To that end, we’ve highlighted several important email marketing terms to know: Above the Fold Above…Read More
The cliché about spending money to make money rings true in legal marketing, where digital outreach plays a crucial role in acquiring and converting leads. Paid digital advertising benefits law firms of all shapes and sizes, but it’s particularly helpful for solo or small boutique firms with limited budgets. Smaller firms lack the resources to…Read More
Social media plays a critical role in modern law firm marketing, as evidenced by data from the 2019 American Bar Association Legal Technology Survey Report. According to this influential study, 80 percent of law firms currently maintain a presence on platforms such as LinkedIn and Facebook. Today’s attorneys regard these sites as crucial for attracting…Read More
Law firms aiming to boost brand awareness, attract new clients, and effectively drive traffic to their websites know to invest in content marketing. However, it’s also true that all digital content diminishes in value over time. Even the most well-researched, high-quality articles have a shelf life. This is why it’s so important to update your…Read More
Social media has transformed every aspect of the modern legal landscape. Previously reliant on word of mouth, clients now follow lawyers on Facebook, seek background information on LinkedIn, and watch law firm videos on YouTube. An increasing share of today’s lawyers dedicate significant effort to top social media platforms where they can build brand awareness…Read More
In today’s review-oriented world, social proof plays a key role in virtually every purchase we make or service we seek. Results from one notable study by BrightLocal suggested that the average customer needs to read at least 10 reviews before they trust a business. Many refuse to even consider patronizing businesses that lack reviews, revealing…Read More