Social media has transformed every aspect of the modern legal landscape. Previously reliant on word of mouth, clients now follow lawyers on Facebook, seek background information on LinkedIn, and watch law firm videos on YouTube. An increasing share of today’s lawyers dedicate significant effort to top social media platforms where they can build brand awareness…Read More
Stephanie Lica
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In today’s review-oriented world, social proof plays a key role in virtually every purchase we make or service we seek. Results from one notable study by BrightLocal suggested that the average customer needs to read at least 10 reviews before they trust a business. Many refuse to even consider patronizing businesses that lack reviews, revealing…Read More
Even if you’re already using software to handle case management. There’s a lot to love about case management software. These systems streamline a variety of client interactions while also making it easier to maintain efficient workflows. Unfortunately, it’s not suited for all law firm functions. Effective legal intake calls for specialized programs that are designed…Read More
Referral marketing allows law firms to produce a steady stream of new clients at a minimal cost. Scoring occasional referrals from close professional connections or satisfied clients is one thing, but actively seeking them out is different. Attorneys unfamiliar with this approach sometimes worry about the ethical implications, particularly for referral protocol that involves financial…Read More
Referrals can serve as a wonderful source of qualified leads for your law firm. In an age of digital marketing, many attorneys ace social media, yet struggle to build the strong and lasting connections needed to create a steady stream of referrals. Far too many regard referrals as “just happening,” rather than as the end…Read More
We get it: intake is difficult. Opportunities for mistakes abound, even among today’s most successful law firms. Unfortunately, seemingly small errors can prove damaging down the road, leading to fewer conversions and general dissatisfaction, even among those who ultimately choose to work with your law firm. Your current intake process may be in shambles, but…Read More
Casework may form the bulk of your law firm’s revenue, but it’s by no means your only opportunity for producing a profit. In addition to earning via billable hours and contingency fees, you can capture additional revenue by taking advantage of an existing, and sometimes underutilized resource: referrals. If you’ve yet to make a dedicated…Read More
Every client interaction counts, but few encounters hold more sway than the first call. This is your opportunity to show prospective clients that your law firm offers the high-quality service they need, and that you are capable of delivering a desirable case outcome. Not only that, but failure to sign clients promptly could mean not…Read More
Legal intake forms the starting point for every client-attorney relationship. Phone calls can set the tone for a strong connection—or drive away the most promising leads. Hence, the importance of vetting intake specialists thoroughly not only during the hiring process, but also long after they’ve joined your legal team. Top Benefits of Intake Call Quality…Read More
The intake process forms a core component of your legal marketing efforts. Unfortunately, it’s also a source of lost opportunity for lawyers, many of whom lack a fundamental awareness of key intake processes. Ready to level up your law firm’s approach to intake? Begin by mastering these critical terms. Case Management Software Not to be…Read More