Legal ethics have always challenged lawyers to consider how their work impacts not only individual clients but also the communities that support their practices. Increasingly, however, legal ethics go beyond the local community and extend to the environment as a whole. Climate change, in particular, is a huge area of concern that promises to impact…Read More
Marketing Expert and Contributor
Stephanie Lica
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As an attorney, you dedicate the majority of your time and attention to a targeted set of issues that plague your clients. Complex cases call for a high level of concentration, of course, but at times, it’s important to take a step back and consider the many ways in which your law firm affects your…Read More
Some degree of risk has always been inherent in the legal profession. These days, however, your law firm must tread carefully, and not just for fear of courtroom missteps. After all, law firm online security concerns threaten to derail the most trusted practices—even those that have implemented strict security measures. Unfortunately, attacks are increasingly common…Read More
According to the American Bar Association’s annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition….Read More
Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you’ve dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it’s possible that your approach isn’t targeted enough. What if, instead of throwing time and money at a variety of platforms…Read More
Every legal niche calls for its own unique marketing approach. Nowhere is this more evident than in disability attorney marketing. Strategies that pay dividends for criminal defense or personal injury attorneys often fall short in disability law, which calls for targeted, empathetic service, as well as a streamlined system for handling a high volume of…Read More
It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing…Read More
Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning. These and other shifts suggest that the already rapid pace of SEM…Read More
Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More
From attorney profiles to law firm websites, and even social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns, some attorneys prefer to focus primarily on specific aspects of their online presence—often to the detriment of others. Some attorneys may opt…Read More