Recent Articles
Ask Attorney Jennifer B.: 4 Tips to Make Your Social Media Posts More Effective
Working from home has become the new normal in light of the COVID-19 pandemic, and more of us are using social media even more frequently than before. Social media continues to allow us to connect with friends and family, keep up to date with current events, and market our businesses. In an earlier post, I…Read More
Ask Attorney Jennifer B.: How to Take the Stress Out of Legal Staffing
After all of your marketing efforts have materialized and business is thriving, there comes a time when you may consider hiring a staff member to assist you. This is not an easy decision and is often accompanied by some trepidation. Learning to delegate can be difficult at first. But the key to growing and expanding…Read More
Ask Attorney Jennifer B.: Everybody Wants a Piece of your Spare Time; How to Choose Where to Spend It
Working as a lawyer takes a lot of time and dedication. Yet, so many of us, despite our heavy workload, understand the importance of becoming involved in our community, charitable organizations, professional organizations, etc. This involvement provides many benefits such as social connections, networking opportunities, and professional development. Nonetheless, there are only so many hours…Read More
Ask Attorney Jennifer B.: Securing The Value of Your Life’s Work
Most of us are so busy developing our legal practices that we don’t even have time to rest, much less think about succession planning. When starting out, it is essential to focus on business development and growth while doing excellent legal work to build our reputation. However, time goes by quickly, and before we know…Read More
Ask Attorney Jennifer B.: Putting Work/Life Balance Back Into Your World
Achieving work/life balance is a popular topic discussed in numerous articles and blog posts. In reality, however, it seems to be an unattainable goal especially in the legal profession where it has become an expectation (like in our world as a whole), that lawyers are available 24/7 to handle whatever issues may arise. In fact,…Read More
Ask Attorney Jennifer B.: An Easy-to-Follow Social Media Marketing Roadmap for Attorneys
Social media is not simply a way to connect with friends and family. For lawyers, it can also be a powerful and cost-effective marketing tool that has the capacity to reach many. Knowing where to begin with using social media can, however, be daunting. The following five tips provide a roadmap for successful marketing through…Read More
Ask Attorney Jennifer B.: Developing Meaningful Client Relationships
The lawyer-client relationship typically develops out of a need. The client has a problem, and the lawyer is tasked with solving it. When starting this relationship, there is a certain amount of unease and perhaps even a lack of trust like any endeavor into the unknown. The client may be concerned, for example, that the…Read More
Ask Attorney Jennifer B.: Your Marketing Plan Worked. Now What?
There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result…Read More
Ask Attorney Jennifer B.: Empathy is Key to the Attorney-Client Relationship
February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times…Read More
Ask Attorney Jennifer B.: Five Tips for Winning Clients Over at the Initial Consultation
Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the…Read More
Ask Attorney Jennifer B.: 3 times responsiveness brought value to my practice
Despite all the education and experience we attain and apply to generating new business for our practice, there’s an aspect of business development that we frequently overlook – client responsiveness. It’s one of the most important things you can do for your practice. In fact, Clio’s 2017 Legal Trends Report found that “responding quickly to…Read More
Ask Attorney Jennifer B.: Building your online presence and reputation is easier than you think
There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final purchase. We use our favorite search engine to inform and influence our decision-making from the most minor decisions, such as…Read More