Erin is a freelance writer with a background in law and policy. She holds a J.D. and an M.P.A. from Indiana University, Bloomington. She has experience writing for the legal industry and prestigious governmental and NGO organizations, such as the National Council of the Union of Burma and the International Organization for Migration, a UN-related organization. In her free time, Erin enjoys traveling, SCUBA diving, beach running, and rock climbing.
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Recent Articles
Ecomm and the Legal Industry: A Quick Look
Imagine a world where law firm clients add your services to their shopping carts as easily as a new pair of shoes. E-commerce, or ecomm, has revolutionized how we buy everything from clothing to groceries. But, to date, the legal industry largely remains untouched. As more industries embrace online automation, the question whispered around the…Read More
What Are the Latest Google Updates & How Will it Affect My SEO?
The Google core updates are nothing new. They happen a few times each year, and while they can lift website rankings to heavenly heights, they can just as quickly bring a site to its knees. If you’re new to following search engine result page (SERP) rankings, these updates could have previously gone unnoticed. Google updates…Read More
Understanding the Difference Between a Mediator and a Lawyer
Amid a contentious divorce, emotions run high, and every discussion with your soon-to-be ex-spouse seems to end in frustration and anger. Reaching a fair and amicable resolution feels crucial. Still, the dilemma remains: should you hire a mediator to facilitate peaceful negotiations or a lawyer to fight for your legal rights in court? This common…Read More
Building Legal Client Relationships for Long-Term Success
Relationships are the spice of life; this holds for legal client relationships and relationships between you and your peers. Understanding how these interactions can help and hinder your career provides insight into the best practices for growing your law firm and maintaining a sparkling reputation. These relationships can result in an increased caseload and career…Read More
Enhancing Your Online Reputation for Better Visibility and Client Engagement
In today’s digital landscape, online visibility is crucial for law firms seeking to attract and retain clients. A robust online presence enhances your credibility while helping clients find and engage with your services. So while you learn and implement strategies to improve your law firm’s online reputation, visibility, and client engagement, you’ll see a significant…Read More
How Lawyers Can Leverage Online Reviews for Client Acquisition
Online reviews have become a cornerstone for many industries. For law firms, these reviews serve as a modern form of word-of-mouth, significantly influencing potential clients’ perceptions and decisions. Online reviews collectively contribute to a law firm’s reputation and credibility. Using the right strategies, your law firm can deftly leverage the good, the bad, and the…Read More
6 Solutions for Small Law Firm Legal Intake
Running a small law firm involves a unique set of challenges. While your small firm can offer flexibility and personalized services, it’s essential to focus on the areas integral to building your client base, like the legal intake process. Whether you own an established practice or are just starting your firm, an efficient intake process…Read More
A Guide to Online Legal Directories for Lawyers
Marketing your law firm effectively requires a comprehensive approach involving multi-pronged strategies. Listing your firm in online legal directories is one of those essential solutions. Showing up in a directory is an excellent first step, but it won’t help your firm stand out from its competitors. Many law firms mistakenly view legal directories as a…Read More
Strategic Business Planning for Law Firms
Emerging technology is driving the evolution of today’s business landscape faster than ever. From AI-driven chatbots to cutting-edge digital marketing tools, many new technologies deserve consideration. This evolution holds as true for law firms as any other business. To stay competitive, law firms — especially smaller ones — must employ strategic business planning for survival….Read More
Turning Legal Clients into Advocates & Referrals
Understanding the power of turning legal clients into advocates and referrals is crucial in the competitive world of legal services. Creating an iron-clad strategy fosters a solid, long-term client base that propels your practice toward sustained growth and success. With this approach, your clients become your biggest cheerleaders. Building a strong referral network starts with…Read More
Case Study: Martindale-Nolo Helps Attorney Harry Steven Ellman in the Digital Age
Harry Steven Ellman is part of Martindale-Nolo’s series of pay-per-lead case studies based on a short interview. Law Firm: Law Offices of Harry Steven Ellman The Law Offices of Harry Steven Ellman is based in Farmington Hills, Michigan, about half an hour northwest of Detroit, Michigan. Attorney Harry Steven Ellman focuses on providing legal counsel for…Read More
Nghi Thanh Lam Gains Traction With Martindale-Nolo’s Lead Services
Nghi Thanh Lam is part of Martindale-Nolo’s series of pay-per-lead case studies based on a short interview. Editor’s note: this post was updated on July 16, 2024. Law Firm: Nghi Thanh Lam Law Firm The Nghi Thanh Lam Law Firm is based in Huntington Beach, California. Attorney Nghi Thanh Lam exclusively provides legal services in criminal…Read More