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How To Do a Basic Competitive Analysis Without Spending a Dime
Table of Contents How to Find Your Competitors What to Look For Content, Discover, Page Ranking, & Website Aspects Social Media Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding…Read More
Headings on Your Website Pages: Do’s and Don’ts
Visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now on headings, where website visitors often look when scanning for…Read More
Cybersecurity: does your small law firm address this serious business risk?
In this first of a two-part series on small law firms addressing cybersecurity and planning to prevent it, we address the critical reasons why solo and small law firm owners must confront this business risk.
Lead Response Management Study Offers Important Insights for Attorneys
Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best…Read More
What’s your law firm’s ideal client legal marketing persona?
Today’s clients expect you’ll know who they are personally and have a full understanding of their legal needs before they’ll allow you to work with them on their legal issues.
Making Online Reviews Work For You – Asking Clients For Reviews
In another post we discussed why attorneys need to respond to online reviews that they receive and how to do it. Because more than 80% of people check lawyer reviews as the first step to finding an attorney, we’re taking a step back and looking at strategies for getting good reviews in the first place….Read More
Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh
In our series covering the ways in which new attorneys can generate leads online, in a recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web presence,…Read More
How to Build & Optimize a Website for a General Practice Law Firm: Capturing the Right Clients
As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions…Read More
Waiting for Business? Don’t!
(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine…Read More
Top 3 Online Marketing Strategies for New Attorneys
(Part 1 of a series for New Attorneys) The following is an excerpt from a webinar, titled Top 3 Online Marketing Strategies for New Lawyers aired on 5/24/2016. For an attorney new to the field, there are a number of challenges you must overcome as you begin your career, especially if you plan on starting…Read More
Building a Legal Empire: How Anthony Licatesi Solidified His Brand During a Financial Crisis
This interview with Anthony Licatesi of the New York law firm of Rubin & Licatesi, P.C., is the first in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Getting a foot in the door Attorney Anthony Licatesi has always had a mind for business, starting…Read More
Search Location Drastically Affects Local Rankings
Table of Contents What Is Local Search and the 3-Pack? Why Don’t I Show Up in the Google 3-Pack? Methodology: What Did We Do for the Local Search Testing? What Did the Results Tell Us? How Much Do Location, Distance and Density Matter? Does Your Device or Search Phrase Matter? How Does Google Decide? What…Read More