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Local Service Ads for Lawyers: What to Consider
LSAs (Local Service Ads) are a Google pay-per-lead (PPL) product that quickly increases visibility on the Search Engine Results Pages (SERP) across different businesses and services areas. Since the initial rollout, there have been many improvements to the service, including dashboard tracking metrics, appointment booking, and even receipt of leads from text. If you have…Read More
New AV Preeminent Peer Rated Attorneys | December 2023
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…Read More
Three tried-and-true legal marketing tips for solo attorneys
Starting a law firm requires a lot of work and attention to detail. Marketing can often be overlooked, but it’s important to make it a priority if you want your firm to grow.
Client reviews and peer endorsements: A two-pronged approach for getting more contacts on Avvo
Many attorneys rely on referrals as a major source of new business. Because referrals often come from sources attorneys don’t track (like phone calls and walk-ins), it can be difficult to determine what exactly made a consumer decide to reach out. But given that a high percentage of referrals turn into new clients, it’s likely…Read More
New AV Preeminent Peer Rated Attorneys | November 2023
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…Read More
Guide To Running a Mid-Sized Legal Practice
Running a mid-sized legal practice requires a keen understanding of both law and business. You aim to attract the clients you want to drive revenue and improve your firm’s reputation. Plus, you need to scale your staff, resources, and other costs to make the most out of your practice. Knowing how to grow and manage…Read More
6 Things Attorneys Can Do to Convert Clients: Attorney Client Intake Best Practices
Even the best lawyers are in competition with one another for clients with legal consumers adopting more consumer-like processes such as reading reviews and performing research prior to contacting an attorney. Driving new business involves many strategies to get your name out and convince potential clients you are the best attorney to represent them. While…Read More
New AV Preeminent Peer Rated Attorneys | October 2023
Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in…Read More
What Is a Pay-Per-Lead Company?
It doesn’t take a law degree to figure out why lead generation is so important to a law firm just starting out – or even an established law firm. Law firms need clients in order to keep the lights on. You can only get so much business from repeat clients and word of mouth. Eventually,…Read More
Speed Is Key When Responding To Inquiries
Consumer expectations have changed. Before the internet and smart phones, and certainly before the pandemic, law offices were simpler places where a receptionist answered calls from prospective clients, and then lawyers or paralegals called them back. But with technology accelerating the pace of… well, just about everything, consumers want immediate satisfaction in the form of…Read More
10 Creative Marketing Tactics for Law Firms
Small law firms and solo practices encounter the same challenges as other small businesses. They face fierce competition and often have to make unusual efforts to stand out from the crowd. Even after you have taken care of the basics with your law firm branding, with a website, logo, brand identity, and target client, you…Read More
4 Ways to Get More Client Reviews
Reviews are critical to your firm’s performance and reputation. Not only do they signal to prospective clients what it’s like to work with you, reviews also strengthen relationships and your reputation. In our Client Reviews Guide for Lawyers, we outlined how to make your review strategy a success and drum up a steady amount of…Read More