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How to Promote Your New Practice Area on a Budget
Adding a practice area to your law practice is exciting and a positive move toward building a larger client base. But how do you spread the word to let attorneys, clients and other professionals know that you have added a specialty? And how do you do that without sinking money into a part of your…Read More
New Year, New Clients: Here’s How to Understand the Legal Consumer
As an attorney working to grow your practice in a competitive market, it’s essential to understand what your potential clients prioritize. Today’s consumers are more informed, tech-savvy, and selective than ever, which is transforming how legal services are marketed and delivered. Staying in tune with these evolving expectations is key to attracting and retaining clients….Read More
The Business of Your Practice: Key Insights for Attorneys in 2024
Running a small law firm today involves much more than just practicing law. Martindale-Avvo’s annual The Business of Your Practice report sheds light on the challenges attorneys face in managing their firms, growing their client base, and staying ahead of the curve in a rapidly evolving legal landscape. Let’s dive into pressing issues that attorneys…Read More
How Does Ngage Live Chat Work?
Offering your website visitors the ability to engage in a live chat sets you apart from the competition. It can reduce your website bounce rates, improve conversion rate, and lets visitors access immediate service 24/7/365. Ngage Live Chat, part of the Martindale-Avvo portfolio of legal marketing services, is a simple addition to your site that…Read More
Four Parts of your Legal Profile to Prioritize [Infographic]
Your profile on our directories is key to attracting new clients. In a 2023 survey of roughly 1,850 visitors to our legal sites, people weighed in on which information factors into their decision to hire. Whether you’ve recently claimed your profile or would simply like to improve it, this guide is designed to help you…Read More
How to Respond to Client Reviews
If you’ve implemented a successful review strategy, you’ll notice more clients willing to leave you feedback — good and bad. The number one rule of getting reviews is that you respond. Let the reviewer know you monitor your reviews and appreciate their input. Check out our quick and easy four step process to engage with…Read More
Celebrating Juneteenth and Pride Month: Embracing Diversity and Inclusion
Every June, the Martindale-Avvo team takes a moment to celebrate two significant events that hold great importance for civil and human rights attorneys and their clients: Juneteenth and Pride Month. Juneteenth Pride Month How We Help With the largest legal presence on the web, Martindale-Avvo brings together a network of industry-leading brands that champion helping…Read More
WebVantage: Without Martindale-Avvo, it’s just another website.
Launched this year, our product WebVantage provides secure, customized websites for law firms across the country. With unlimited storage and unmetered bandwidth, attorneys can publish pages that showcase their practice and reputation – all with world-class customer support. Why should attorneys choose WebVantage? Our secure websites are built by legal professionals for law firms who…Read More
Case Study: ProVantage Helps Law Firm in Texas & Arkansas
Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold. The resulting process allows…Read More
Why does SEO fluctuate & how can I fix it?
We juggle many different SEO (search engine optimization) tactics for not only our attorneys but for our own sites as well. Because of this, we have strategies to help mitigate any downfall in rankings and want to share them with you. Who controls SEO? Google is an independent company that develops, controls, and updates its…Read More
Introducing the All New Martindale-Avvo Connect Experience
We’re proud to announce the launch of our Connect Experience, an innovative new marketing platform that seamlessly integrates our marketing services, giving attorneys and law firms a competitive edge. The Connect Experience is a powerful combination of our featured offerings: ProVantage, WebVantage, and AdVantage. These services enable attorneys to effectively establish, grow, and elevate their firms – all while leveraging unparalleled…Read More
Personal injury lawyer marketing using Pay-Per-Lead
Using pay-per-lead (PPL) for personal injury lawyer marketing can be an effective strategy to generate leads and acquire clients. Here’s a step-by-step guide on how to do it effectively: The Martindale-Nolo Personal Injury Leads Advantage Martindale-Nolo’s personal injury lead generation service connects attorneys immediately with consumers at the moment they are most likely to need…Read More