Managing a successful law firm is like running any other successful business. It takes talent, hard work, a steady stream of clients, and—most importantly—the willingness and ability to adapt and change with consumer trends. And while many people might say legal innovation and new ideas are in short supply, or perhaps not even necessary, many…Read More
If lawyers can gain their client’s trust, they can win their business. Luckily, thanks to technology and a swath of online tools, earning trust and providing a better overall client experience is as simple as ever. All it takes is a little effort, and for lawyers to think of clients like any other consumer. Avvo…Read More
Positive online reviews are good for business, so it’s only natural attorneys try to avoid negative ones. But what if negative reviews weren’t always so bad? What if their presence could bring an air of authenticity to your online reputation and ultimately drive more clients to your practice? As it turns out, they can. The…Read More
Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the…Read More
For a company operating in today’s landscape, content is king. But when every business is writing blogs, and producing podcasts, and adding to the 300 hours of video uploaded to YouTube every minute, lawyers need a compelling content strategy to realize a return on the investment. Nicole Abboud, a former lawyer turned influential podcaster who…Read More
As a criminal defense lawyer in Atlanta, Georgia, Erin Gerstenzang knows that lawyers don’t always have control over the facts of the case, or even the results. But what every lawyer can control is the experience every client has with their firm. By shifting the focus to the client experience and embracing technology to streamline…Read More
