As a business person who is involved in law, you have to know and understand microeconomics. The simple Business to Consumer (B2C) model is no longer where it’s at. You need to start looking at Business to Business (B2B) or really Business to Agent (B2A).
Here are my eight tips aimed at helping law firms optimize their online marketing efforts.
Spend this time investing in yourself and you can shave years off of the experience curve.
Scott Greenfield recently took issue with the notion of “risk aversion” being seen as a negative for lawyers. And as Scott notes, there are all sorts of reasons for criminal defense lawyers to be risk averse, but in the corporate legal world it’s a different story.
Above the Law asked a simple question of their readers today: “Are you still happy you went to law school?” The post immediately received dozens of replies, some of which are laugh-out-loud funny (as are many things on ATL); but most were impressively negative.