Stephanie Lica
With over a decade of experience in developing web content for a variety of enterprises, Stephanie Lica aims to provide informative, yet interesting pieces that break down complex topics in a way that readers can understand and enjoy.
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Recent Articles
How to Define a Law Firm’s Unique Selling Point
According to the American Bar Association’s annual Profile of the Legal Profession, the legal field has experienced consistent and sustained growth through the years, with over 1.3 million active lawyers in the United States as of 2020. With more attorneys than ever competing for business, it’s essential that you set yourself apart from the competition….Read More
Should Your Law Firm Invest in Attorney Pay Per Lead Generation?
Leads are the lifeblood of your law firm, so legal marketing is an essential investment. If, however, you’ve dedicated significant effort to digital marketing and have yet to see a desirable return on investment, it’s possible that your approach isn’t targeted enough. What if, instead of throwing time and money at a variety of platforms…Read More
6 Approaches for Effective Disability Attorney Marketing
Every legal niche calls for its own unique marketing approach. Nowhere is this more evident than in disability attorney marketing. Strategies that pay dividends for criminal defense or personal injury attorneys often fall short in disability law, which calls for targeted, empathetic service, as well as a streamlined system for handling a high volume of…Read More
How to Market Your Immigration Law Firm During COVID-19
It’s impossible to deny the impact of the pandemic on the legal industry. While lawyers have long persevered through difficult circumstances, COVID-19 delivers a whole new bundle of concerns. The initial lockdown put in-person consultations on hold while bringing additional confusion to already complex legal processes. After the economy opened up, clients were less willing…Read More
SEM Trends You Need to Know for 2021
Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning. These and other shifts suggest that the already rapid pace of SEM…Read More
What Makes Criminal Defense Attorney Marketing So Difficult?
Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More
Email Marketing Terms to Know
The language of digital marketing can be confusing. Email marketing, in particular, comes with a variety of complicated terms and metrics. A thorough understanding of common email marketing terms is key to the success of any online marketing campaign. To that end, we’ve highlighted several important email marketing terms to know: Above the Fold Above…Read More
How to Put a Small Budget to Work With Digital Advertising
The cliché about spending money to make money rings true in legal marketing, where digital outreach plays a crucial role in acquiring and converting leads. Paid digital advertising benefits law firms of all shapes and sizes, but it’s particularly helpful for solo or small boutique firms with limited budgets. Smaller firms lack the resources to…Read More
Should Your Firm Have a Social Media Policy?
Social media plays a critical role in modern law firm marketing, as evidenced by data from the 2019 American Bar Association Legal Technology Survey Report. According to this influential study, 80 percent of law firms currently maintain a presence on platforms such as LinkedIn and Facebook. Today’s attorneys regard these sites as crucial for attracting…Read More
Why You Should Update Old Content On Your Website
Law firms aiming to boost brand awareness, attract new clients, and effectively drive traffic to their websites know to invest in content marketing. However, it’s also true that all digital content diminishes in value over time. Even the most well-researched, high-quality articles have a shelf life. This is why it’s so important to update your…Read More
Ethics for Attorneys in the Age of Social Media
Social media has transformed every aspect of the modern legal landscape. Previously reliant on word of mouth, clients now follow lawyers on Facebook, seek background information on LinkedIn, and watch law firm videos on YouTube. An increasing share of today’s lawyers dedicate significant effort to top social media platforms where they can build brand awareness…Read More
How to Get the Most Out of Your Law Firm’s Reviews
In today’s review-oriented world, social proof plays a key role in virtually every purchase we make or service we seek. Results from one notable study by BrightLocal suggested that the average customer needs to read at least 10 reviews before they trust a business. Many refuse to even consider patronizing businesses that lack reviews, revealing…Read More