BigLaw environments are an excellent place to build up a large body of experience in a short time, learn the ins and outs of the legal industry, and develop your network. But if you want to leave your mark on the legal industry, striking out on your own as a solo attorney could be the…Read More
Meranda Vieyra
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Try these advanced strategies for attorney lead generation and management In today’s digital world, online networking tools are becoming increasingly vital to all professionals – including lawyers. Attorneys can particularly benefit from using online networks to build client bases, generate leads, and develop a contact database. LinkedIn is one of the largest professional social networking…Read More
Which Marketing Data Points Law Firms Should Be Watching During the COVID-19 Crisis COVID-19 has taken over our country. Small law firms, as well as small businesses, are among the parties suffering during this pandemic. Although teleconferencing technology has helped make an abrupt pivot to new ways of working, marketing strategies and insights will continue…Read More
When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you…Read More
Branding for law firms is more than choosing a memorable name, putting up a user-friendly website, and waiting for client reviews to start building your reputation. Using a mix of a handful of marketing strategies gives you the chance to establish your firm’s brand and reputation within your community. Try these research-backed methods to make…Read More
If you are like most Americans, you knew the novel coronavirus or COVID-19 was coming, but you had no idea the widespread and sudden impact that it would have on people and law firms alike. This rapidly growing pandemic is changing every aspect of life, and adjustments to the way you conduct business as a…Read More
Location. Location. Location. Getting your name in front of the right people is key to ongoing growth for your law firm. Pay-per-click (PPC) advertising might not be on your radar at the moment but it is an effective marketing tool that can yield results quickly for a law firm of any size or target audience….Read More
Social media has been a game-changer for many industries, and law firms across the country have definitely used it to their advantage. Social media is a valuable way to start conversations on topics relevant to your firm, get in touch with new leads, strengthen your reputation, and find opportunities for growth. As you develop your…Read More
This article has been reposted with permission from Meranda M. Vieyra of Denver Legal Marketing LLC. The article was originally published in the National Law Review on September 16, 2019. As long as attorneys have been advocating for clients, word-of-mouth has been the best way to build a strong returning clientele. Great attorneys who treat…Read More