In 2022, your law firm’s digital marketing strategy is more vital to your bottom line than ever. Specific tools or marketing mediums will be imperative to keeping up with the competition. Without their use, you won’t have a competitive advantage, let alone a seat at the table. Here are three of the best marketing tools…Read More
Meranda Vieyra
While growing a legal practice and receiving more business are usually positive steps for solo practitioners and small law firms, they can lead to an overwhelming amount of work. At some point, you may need to acquire more help either by hiring a new associate or using the services of a freelance lawyer. Both options…Read More
You don’t have to be in the legal industry very long to realize how competitive it is. Standing out in the very crowded marketplace of law firms today requires showcasing more than just your expertise and knowledge of the law or that you’ve been in practice for several years. You must discover and promote your…Read More
Many prospective clients’ first impression of your firm comes from your website and the media you use on it. What do you think outdated, dull headshots tell visitors? They aren’t looking for someone who is simply a paragon of professionalism. They are looking for someone with the expertise, drive, and passion for tackling their legal…Read More
In 2022, most lawyers understand how important it is for their law firm to have a strong presence online. There are many ways law firms and attorneys can go about building their digital persona and win in the search engine rankings. One of the best places to start is with a blog. Though often time-consuming,…Read More
One of the best ways to continue bringing in new clients is by connecting with your ideal client. In law firm marketing, every opportunity you have to communicate with potential customers is a chance for them to learn more about you, your law firm, and what you stand for. This online personality you set up…Read More
When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
As a solo lawyer, you’re used to handling everything on your own. After all, who else is going to run your law practice if you’re not at the helm? Many solo attorneys find themselves feeling overwhelmed and unable to continue meeting their own business standards. This leads to the inevitable conclusion that you simply can’t…Read More
As an attorney, you’re always looking for ways to better serve your clients. When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, it’s important that you take the time to consider how…Read More