Recent Articles
Attorney Headshots: A Picture is Worth a Thousand Words
Many prospective clients’ first impression of your firm comes from your website and the media you use on it. Imagine what you think about outdated, dull headshots — now consider the perspective of a potential client. Just like you, they aren’t looking for someone who is simply a paragon of professionalism. They are looking for…Read More
The Importance of Testimonials for Small Law Firms
Relationships are essential to small law firms and lawyers. Investing in client testimonials is an excellent way to promote yourself and build upon old relationships by creating new ones. An easy way for small law firms to stand out in a crowded marketplace is through client testimonials. Not only do testimonials build credibility and trust,…Read More
Organic SEO vs. PPC: How to Decide Where to Invest Your Time First
Striking a balance between the expense, maintenance, and outcomes of a law firm marketing campaign is often tricky. Most law firms find a solution in one of two marketing strategies or a careful combination of both: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But how do you decide where to invest your time and…Read More
How Can I Increase My Law Firm’s Visibility on Google?
Google is the gateway that most people use to find information, services, and goods these days. Whether law firms like it or not, how Google sees them matters. Law firms that don’t rank well with Google will be invisible to the prospective clients that need to find them and could benefit from their services. In…Read More
Which Marketing KPIs Are Best for Lawyers to Track?
While practicing law is typically more of an art than a science, the successful marketing of your law practice will involve numbers. If you don’t track specific numbers and metrics, you won’t know what marketing tactics are working and which ones aren’t. It will be challenging to determine your next move and ensure that your…Read More
How Long Does SEO Take to Get Results for Law Firms?
In a world where society has many tools at its fingertips and things can stop on a dime, it’s easy to anticipate quick marketing results. However, modern conveniences can only go so far, and some efforts take time. SEO results fall into this category. Search Engine Optimization (SEO) is an ever-evolving strategy to get your…Read More
Why You Need Voice & Style Guidelines for Your Law Firm Blog
Most law firms have a team of different attorneys, each with unique strengths, styles, and approaches to legal issues. Even still, the law firm is considered a single brand. The brand itself needs to be consistent and cohesive throughout all of its marketing and advertising efforts, including its blog. The impression you make on anyone…Read More
Documents: Best Systems for Organizing
If there’s one thing that lawyers and law firms aren’t lacking, it’s documents and paperwork. No matter what law you practice, there are always forms and paperwork to complete. The problem becomes, once the paperwork is complete, where does it go? How do you file it and store it? If you don’t have good answers…Read More
When Should Lawyers See ROI for Marketing Efforts?
We live in a fast-paced society that likes to see near-immediate or immediate results. We value instant gratification, and it’s challenging to be patient. However, some things just take time. For instance, getting into better physical shape or learning a new skill won’t happen overnight, no matter how hard we try. The same rings true…Read More
Best Tools for Managing Payments for Lawyers
Lawyers and law firms have incredibly complex and unique billing needs. Whether you are a solo practitioner or run a large firm with several locations, you must have a way to track and allocate time to clients, account for retainers, and juggle a variety of billing options and rates. To make matters even more complicated,…Read More
Which Platforms Are Easiest for Legal Blogging?
A 2021 American Bar Association report found that only 27 percent of law firms and five percent of attorneys maintain a blog. Yet, 46 percent of all bloggers say that clients retained their services because of their blogs. If your law firm hasn’t yet started a blog, now is the time. You are likely missing…Read More
Best Marketing Tools for Your Law Firm
In 2022, your law firm’s digital marketing strategy is more vital to your bottom line than ever. Specific tools or marketing mediums will be imperative to keeping up with the competition. Without their use, you won’t have a competitive advantage, let alone a seat at the table. Here are three of the best marketing tools…Read More