Relationships are essential to small law firms and lawyers. Investing in client testimonials is an excellent way to promote yourself and build upon old relationships by creating new ones. An easy way for small law firms to stand out in a crowded marketplace is through client testimonials. Not only do testimonials build credibility and trust,…Read More
Meranda Vieyra
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It is no secret that launching a new law practice takes time, money, and effort. However, after the sign is hung on the door, small law firm lawyers understand the value of investing in digital marketing but are not entirely sure where to begin. They are not alone. As the digital world of dizzying content…Read More
The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by. Small firms live and die by their connections with their communities. Before…Read More
As one of the most eventful years in human history is now behind us, it’s never been a better time to take stock of what’s working for your law firm in the marketing department. Seeing as the economic impact of 2020 is likely to stay for some time, it’s crucial to evaluate your current marketing…Read More
Simple Habits for Increasing Publication and Speaking Opportunities Professional development is important, but you don’t need to devote several hours every week to it. In fact, many tasks can be completed in one or two, 20-minute power sessions. By scheduling out the tasks you use to connect with colleagues a little each day, you can…Read More
Small law firm marketing made easy As a small firm owner, an entire marketing department is likely not a viable option for you. Luckily, with a wide variety of free and paid marketing apps available, you can monitor and adjust your law firm’s marketing strategies and campaigns easily from your phone. Check out some of…Read More
Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you. 1….Read More
There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end…Read More
BigLaw environments are an excellent place to build up a large body of experience in a short time, learn the ins and outs of the legal industry, and develop your network. But if you want to leave your mark on the legal industry, striking out on your own as a solo attorney could be the…Read More
Try these advanced strategies for attorney lead generation and management In today’s digital world, online networking tools are becoming increasingly vital to all professionals – including lawyers. Attorneys can particularly benefit from using online networks to build client bases, generate leads, and develop a contact database. LinkedIn is one of the largest professional social networking…Read More