The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by. Small firms live and die by their connections with their communities. Before…Read More
Meranda Vieyra
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As one of the most eventful years in human history is now behind us, it’s never been a better time to take stock of what’s working for your law firm in the marketing department. Seeing as the economic impact of 2020 is likely to stay for some time, it’s crucial to evaluate your current marketing…Read More
Simple Habits for Increasing Publication and Speaking Opportunities Professional development is important, but you don’t need to devote several hours every week to it. In fact, many tasks can be completed in one or two, 20-minute power sessions. By scheduling out the tasks you use to connect with colleagues a little each day, you can…Read More
Small law firm marketing made easy As a small firm owner, an entire marketing department is likely not a viable option for you. Luckily, with a wide variety of free and paid marketing apps available, you can monitor and adjust your law firm’s marketing strategies and campaigns easily from your phone. Check out some of…Read More
Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you. 1….Read More
There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end…Read More
BigLaw environments are an excellent place to build up a large body of experience in a short time, learn the ins and outs of the legal industry, and develop your network. But if you want to leave your mark on the legal industry, striking out on your own as a solo attorney could be the…Read More
Try these advanced strategies for attorney lead generation and management In today’s digital world, online networking tools are becoming increasingly vital to all professionals – including lawyers. Attorneys can particularly benefit from using online networks to build client bases, generate leads, and develop a contact database. LinkedIn is one of the largest professional social networking…Read More
Which Marketing Data Points Law Firms Should Be Watching During the COVID-19 Crisis COVID-19 has taken over our country. Small law firms, as well as small businesses, are among the parties suffering during this pandemic. Although teleconferencing technology has helped make an abrupt pivot to new ways of working, marketing strategies and insights will continue…Read More
When you think about effective legal marketing strategies, your first consideration may be what each strategy does for you. Service-driven legal marketing for law firms flips the script, asking instead what you can do for others. Engaging in community service and pro bono work can strengthen your law firm while building up the people you…Read More