Jessica Moore
Jessica has been a freelance writer for six years. She writes on a broad range of topics but specializes in finance (specifically loans), insurance, pharmaceuticals, and food. She holds a degree in English from SUNY Albany and a degree in baking and pastry from the Culinary Institute of America. While she is originally from New York State, she now resides in the south, where it’s much warmer. She lives with her husband and daughter, as well as a cranky English Bulldog and noisy but cuddly cat.
Recent Articles
A great website is vital for your law firm. With the majority of people starting their search for a lawyer online, your site acts as your first impression. It tells potential clients who you are, what services you offer, and how you can help. Even with a well-designed website, potential clients may still have questions….Read More
Email marketing is one of the most effective digital marketing strategies available. It’s inexpensive and when done correctly, it’s more personal and noninvasive than any other marketing tactic. Newsletters are one of the best email marketing strategies. They allow you to update your past, present, and potential clients about what’s happening within your firm. The…Read More
Every day, countless people search for criminal defense lawyers. While that sounds great on paper, competition for clients can be vicious. If your legal practice doesn’t appear near the top of the first page of search results online, you’re not very likely to be noticed. So, how do you ensure that you’re reaching potential new…Read More
Congratulations, you’re a brand new lawyer about to open the doors to your very own practice. You’ve been through the training and received all of your qualifications. Your business is all set up and ready to go. Now comes an equally important part of the process: generating interest that will earn you work. Clients are…Read More
As a divorce attorney, you know your clients are different. They’re not typically in the same urgent situation as someone who needs a criminal defense or personal injury lawyer. They’re not fighting against a large, faceless insurance company. Instead, your clients are generally in more delicate, highly emotional situations. As such, marketing to these individuals…Read More
In today’s digital world, more and more businesses, including law firms, are building websites to attract potential clients. But with about two billion websites online, simply getting on the web won’t cut it. As more law firms establish their digital presence, you need to do more to stand out from the competition. Search engine optimization,…Read More
As a lawyer, you depend on attracting leads and transforming them into clients. After all, no clients means no work. To attract new clients, you need to establish reliable lead generation processes. Lead generation for law firms encourages potential clients to engage with you through your website, online directory listing, social media, or other places…Read More
When you run a business, marketing is critical for gaining new clients. But the marketing game has changed drastically over the years. Outbound tactics like commercials, print and radio ads, and billboards are becoming less effective. As people turn to the internet to find what they need, inbound strategies are growing in popularity. Marketing is…Read More
A sophisticated marketing plan has many tactics. Attracting and retaining the attention of legal consumers is time consuming to manage. Marketing automation is one of the best ways lawyers can ensure consistent communication with prospective clients while continuing to provide top-quality service to existing clients. Here’s what you need to know about marketing automation for…Read More
