Search engine optimization (SEO) and content marketing go hand-in-hand. Blog posts and other custom content can generate up to three times as many leads as other forms of marketing, and content costs 62 percent less. For content to drive traffic, though, it has to rank highly in search results and target your audience. Search engine…Read More
Ellie Diamond
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Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social media…Read More
Translating your website is a great way to reach clients with limited English proficiency. The US Census Bureau estimates that 4.4% of households in the United States speak only limited English. Almost 25% of those households speak an Asian or Pacific Island language, and close to 22% speak Spanish. As an attorney, you have…Read More
Think about how your clients come to you. What percentage of your clients find you through your blog? Your website? Your TV or radio ads? However many clients those channels generate, it’s probably not nearly as many as referrals from other people who have worked with you. According to attorney service organization Above the Law,…Read More
The second annual Martindale-Avvo Attorney Compensation Survey Report is now available. The 2019 Report includes information from 7,800 attorneys in solo practice and at small firms across the country. They were recruited from an online survey and responded throughout the first quarter of the year. As we did in 2018, we’ve chosen to focus on…Read More
When you see a lawyer advertising online, what’s your reaction? Do you wonder what their practice areas are and how much business they’re getting? Or do you wonder whether they know that lawyers shouldn’t advertise? If you fall into the second category, you have plenty of company. A range of attorneys all over the country…Read More
Referrals still drive growth for law firms across the country, but there’s an element to the process that might not be on your radar – online marketing. Online Reviews Matter Across almost all industries, 86 percent of customers read online reviews before they patronize a business. And it can get personal – nearly half of…Read More