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Recent Articles
Avoid Internet Scams Aimed at Attorneys
The efficiency of search engines ensures that an attorney’s contact information can be found with ease and this pretty much guarantees that every attorney has been or will soon be contacted by a con artist.
Risk Aversion and the Business Lawyer
Scott Greenfield recently took issue with the notion of “risk aversion” being seen as a negative for lawyers. And as Scott notes, there are all sorts of reasons for criminal defense lawyers to be risk averse, but in the corporate legal world it’s a different story.
Lawyers, Law Firms, and Junk Called Black Hat SEO
The problem is that the lawyers who hire the SEO firms that say they will “get you on the first page of Google” do not understand the potential long-term consequences of Black Hat SEO tactics.
The Right “Thank You” Can Explode Your Attorney Referrals and Set Your Firm Apart
If done correctly, saying “thank you” can be a critical part of a law firm’s communication, public relations, and even marketing program.
How Facebook Ads Helped Me Snatch Victory from the Jaws of Social Media Defeat
Social media is supposed to be all about engagement: putting out ideas then waiting for the internet to respond. I have learned that in the world of legal content creation, the author could be waiting a very long time. Post a blog comparing the iPhone 5 and the Galaxy III? You will be instantly flamed…Read More
Get Your Firm on Avvo Using the “Group Claim” Feature
These days, it is imperative that you get yourself and your firm listed in the most popular legal directories.
Google+: Should Lawyers Care?
Last week, Google announced that Google+ (aka, “Google Plus” or “G+”) has reached 170 million users. By any measure, that is a truckload of users; but it is staggering when you consider that G+ is less than a year old.
Marshaling Evidence of Your Reputation
While one might tend to think that thirty plus years is enough time for lawyers to “get the hang” of professionally marketing and advertising their services, you don’t have to look very hard to find some pretty bad legal schlock.
Client Friendly Billing – Time Entries
A new year brings new resolutions. Despite the time of year, however, we practitioners are always resolving to “keep better track of our time” or “improve our collections.” The importance of effectively performing these two tasks cannot be understated, particularly for solos or smaller firms.
When Clients Question Your Age (It’s Not About Your Age)
I used to get many clients asking me “How old are you?” or simply stating to me, “You look young.” When it’s posed as a statement, I simply appear to be flattered. However, when it’s positioned as a question, how do you answer?