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Targeting the Right Clients: Developing Client Personas
What is a client persona? When it comes to marketing, attorneys need to decide what it is they hope to accomplish before they try to do it. Part of creating a plan is deciding whom to target. How can law firms identify and target the ideal market? By creating client personas. What is a client…Read More
10 tips for getting the most out of conference networking post-attendance
You’ve gone to that big industry conference. Now what? Read on for 10 tips on how to maximize the productivity and profitability of your attendance after the conference.
The Question Is Not Why You Should Go Secure, But When!
You may have read a lot over the past couple of years about how Google recommends having a “responsive” website so that your site works on all platforms, from desktops to smartphones. If so, you probably also know that Google loves responsive sites. With any luck, you’ve already spent the time and effort on getting…Read More
10 tips for pre-conference attendance and networking
You’re going to the big industry conference. Now what? Have you done anything to strategically prepare to get the most out of your attendance and networking? Or are you just going to wing it and pray that you’ll get something out of it? I regret to say that the latter is the norm. Here are…Read More
How to Write a Blog Post That Gets Read
Last week I made the case for why an attorney should have a blog at all. Hopefully something resonated, and you’ve taken steps toward establishing one. Now you may be wondering how to pick subjects and write content that will be interesting to potential clients. Unless your blog is focused on astrophysics, writing a good…Read More
The curiously positive impact of negative reviews
What if the presence of a few negative reviews could bring an air of authenticity to your online reputation? As it turns out, they can.
The Importance of Online Reviews for Attorneys
When was the last time you committed to a major purchase without seeking out feedback from a friend, a relative, or reviews on the internet? In today’s world, where everyone is connected and nearly anything you could ever want is a few mouse clicks or finger presses (and one day Amazon Prime shipping) away, we…Read More
Step-by-step guide to boosting your legal website’s rank in search
In our previous post we talked about Domain Authority and Domain Rating, two measurements that allow lawyers to track their progress in search. Here, we lay out strategies for increasing those metrics and methods for measuring progress in search. Get a baseline As a first step, log into either Ahrefs or Moz Open Site Explorer…Read More
Surviving as a New Solo Practitioner
Success Story: Ross Albers, Attorney, The Law Offices of Ross W. Albers The following is an excerpt from a webinar, titled Online Marketing for the Savvy Attorney, aired on 10/15/2015. “I’m a solo practitioner, specializing in DUI. I used to be a prosecutor in Baltimore city. Two weeks before I got married, I told my…Read More
Getting Google Reviews For Your Law Firm Just Got Harder
Recent Updates To Google+ Affects The Review Process Google has changed everything, yet again. It’s like that old saying The only thing constant is change. That seems to be their motto, since they just made a major update a few months ago to their search engine results, and now they’ve rolled out another update, without any…Read More
Why not me?!? (Or, how to convince potential clients you’re the person for the job)
Whether you’re hoping to grow your practice or not, most lawyers are perpetually faced with the challenge of getting getting new clients. And to a large extent, this is arguably a zero-sum game. There isn’t an endless supply of legal consumers out there, so if you win a client, then someone else probably lost one….Read More
Why people don’t hire lawyers – and no, it’s not because they hate you
I’ve heard people with legal issues say that unless you have to go to court, most legal work is not that hard. With so many online resources and software packages, the argument goes, why hire a lawyer to write your will, draft your lease, write your divorce agreement, or incorporate your business when you can…Read More