CONVERT
ProVantage
Discover premium profiles for attorneys and law firms across the Largest Legal Network online.
OUR EXPERTISE
Establish Your Reputation, Convert Clicks Into Cases
Highlight your unique expertise and experience and easily connect with legal consumers directly from your profile.
24M
Monthly Visitors
Over 25 million people seeking help with legal issues are connected directly to an attorney.
895K
Leads a Month
These leads engage in Q&A forums and provide more than one million client reviews across all our sites.
2.5x
Traffic Growth
People visit our legal directories 2.5x more than our competitors.
WHAT YOU GET
Showcase Your Firm With Three Profiles, For The Price Of One
Lawyers.com Profile
Our profiles on Lawyers.com support attorneys and law firms actively looking for representation or legal advice.
Avvo Profile
Our profiles on Avvo.com are built to help legal professionals stand out online, earn client trust, and grow their practice.
Martindale Profile
Our profiles on Martindale.com are designed to help attorneys establish their online reputation and is one the oldest legal directories in the United States.
PROVANTAGE
Manage Your Business, Stress Free
Join the 1,000+ attorneys and law firms who grow their business with ProVantage.
Build Instant Trust with Ratings & Reviews
Legal consumers consider client reviews as a top factor in their decision to contact and hire an attorney. ProVantage provides you with a simple and powerful tool to gain and promote those reviews to put your best foot forward.
Effortlessly Manage your Online Reputation
Manage reviews across the entire Martindale-Avvo™ Legal Network directly inside your myM·A portal. Acquire peer endorsements and work towards achieving an AV Preeminent® Rating.
Easily Track Performance & ROI
With ProVantage, you’ll easily be able to monitor profile performance including profile impressions, clicks, and contacts across our online legal directories. It’s business intelligence and insight that helps turn clicks into new cases.
TESTIMONIAL
25,000+ Attorneys Have Already Switched To ProVantage
I’ve received more high-intent quality leads through my Martindale-Avvo profiles than many of the other platforms or digital channels I’ve used in the past. It’s a valuable marketing tool that outperforms and helps me stand out from the competition.
Jennifer Robinson
Jennifer O. Robinson Attorney at Law, LLC
Don’t Just Hear It From Us
Thanks to our awesome customers, Martindale-Avvo is named a “Leader”. We also scored the 1st place in “Integrated Law Firm Marketing Provider” and is featured in the hall of fame.
Got Questions?
We Have Answers
We strive to provide you with the best possible assistance. Don’t see your question?
Why do law firms need marketing?
Like every professional service, law firms need to market themselves in order to gain clients, improve their reputation, streamline processes, and join the conversation.
What is ProVantage?
ProVantage is our premium profile solution for attorneys and law firms aimed at highlighting their online reputation on our four legal directories — Martindale, Avvo, Lawyers.com, and Nolo.
How do I get my online profile on all your legal directories?
By becoming a ProVantage customer, your online profile will be shown across the Largest Legal Network online — Martindale, Avvo. Lawyers.com, and Nolo.
Do online reviews matter?
Online reviews not only serve as public endorsements, but also act as a key signal of client care and professionalism for prospective clients in search for legal services.
What is the myM·A portal?
The myM·A Portal is a single management suite for profiles, reviews, performance, and more — available exclusively for Martindale-Avvo customers to manage and grow their business with ease.
Choose the Service That Fits Your Needs
Explore our other offerings on how to upscale your firm today.
AMPLIFY
AdVantage
Boost your online exposure to set yourself apart from the competition.
ATTRACT
WebVantage
Enhance your digital marketing footprint to help generate new cases through our powerful marketing tool.
ELEVATE
WebVantage Plus
Bolster your website with market-specific content and SEO to drive clicks into clients.
Get Started with ProVantage
From a free evaluation of your online presence to determining your marketing needs, we offer a portfolio of websites and tools designed to connect lawyers and buyers of legal services.
POWERED BY MARTINDALE-AVVO™
The Largest Legal Network
LEGAL DIFFERENTLY.