CONVERT
ProVantage
Discover premium profiles for attorneys and law firms across the Largest Legal Network online.

Establish Credibility and Convert Clicks Into Cases with ProVantage.
ProVantage provides enhanced legal profiles on four of the largest legal directories — Martindale, Avvo, Lawyers.com, and Nolo. Highlight your unique expertise and experience and easily connect with legal consumers directly from your profile.
Build Instant Trust with Ratings & Reviews
Legal consumers consider client reviews as a top factor in their decision to contact and hire an attorney. ProVantage provides you with a simple and powerful tool to gain and promote those reviews to put your best foot forward.


Effortlessly Manage your Online Reputation
Manage reviews across the entire Martindale-Avvo™ Legal Network directly inside your my·MA portal. Acquire peer endorsements and work towards achieving an AV Preeminent® Rating — the highest level peer rating standard recognizing professional excellence, expertise, and ethical standards.
Easily Track Performance & ROI
With ProVantage, you’ll easily be able to monitor profile performance including profile impressions, clicks, and contacts across our online legal directories. It’s business intelligence and insight that helps turn clicks into new cases.

The Unparalleled Power of
Martindale-Avvo™ For Your Law Firm.
25M
25 Million Monthly Visitors
Over 25 million people seeking help with legal issues are connected directly to an attorney.
895K
Leads Per Month
These leads engage in Q&A forums and provide more than one million client reviews across all our sites.
2.5x
Increase in Traffic
People visit our legal directories 2.5x more than our competitors.
Get Started with ProVantage
From a free evaluation of your online presence to determining your marketing needs, we offer a portfolio of websites and tools designed to connect lawyers and buyers of legal services.
POWERED BY MARTINDALE-AVVO™
The Largest Legal Network
LEGAL DIFFERENTLY.