Welcome to the Martindale-Avvo Press Room, your source for press releases and updates on the company’s legal marketing innovation and research insights.
Media contact: [email protected]
Martindale-Avvo has been recognized in The National Law Journal’s 2026 “Best of” survey as a top provider in three categories: Best Legal Marketing & Branding Services (Hall of Fame), Best Integrated Law Firm Marketing Provider (Hall of Fame), Best Third-Party Legal (Lawyers/Law Firms) Rating Service. Read more.
January 2026
The State of the Legal Consumer 2026: How AI Is Changing the Way Consumers Are Finding Lawyers
Martindale-Avvo’s annual State of the Legal Consumer report reveals that consumers are increasingly researching legal matters and forming opinions about legal help before ever engaging with an attorney. The report offers key insights into how prospective legal clients evaluate lawyers and investigate legal issues within the current AI-driven discovery landscape. Read more.
September 2025
AI Is Reshaping Legal Search: Martindale-Avvo Report Highlights the Rising Importance of Trust Signals Like Online Profiles Over Clicks
Martindale-Avvo’s recent study reveals how AI-enhanced search is skewing attribution models, causing law firms to miss a crucial portion of client interactions assisted through ‘trust-builders’ like verified client reviews. Read more.
September 2025
Martindale-Avvo’s 2025 “Business of Your Practice” Report Highlights Attorney Pay Gaps and Growth Challenges
Martindale-Avvo, the top online legal network encompassing platforms such as Avvo, Martindale-Hubbell, Lawyers.com, Nolo, and Captorra, has recently made an announcement… Read more.
December 2024
Latest Martindale-Avvo reports arm attorneys with valuable business strategies and consumer insights for the year ahead
Annual “Business of Your Practice” and “Understanding the Legal Consumer” reports surface insights from Martindale-Avvo’s vast legal knowledge base to help attorneys grow their practices. Read more.
After regulatory approvals have been met, Internet Brands is happy to announce that FindLaw is part of their legal family. Read more.
Internet Brands Legal vertical is growing! Pending regulatory approvals, IB (including Martindale-Avvo, Avvo, Nolo, Lawyers.com et. al.) is expected to add FindLaw in the fourth quarter of 2024. Read more.
April 2024
AI in the Legal Realm: What’s the Verdict?
Martindale-Avvo Head of Marketing Dave Savoy discusses the future of artificial intelligence in the April 2024 cover story for the Orange County Bar Association. Read more.
February 29, 2024
New Martindale-Avvo ‘Connect Experience’ Marketing Platform Unifies Key Services, Empowering Attorneys and Law Firms To Increase Visibility and Reach
Innovative new marketing platform seamlessly integrates powerful Martindale-Avvo marketing services to give attorneys and law firms a competitive edge. Read more.
January 22, 2024
Martindale-Nolo Enhances Law Firm Lead Generation Service with Artificial Intelligence (AI)
Martindale-Nolo improves attorney lead generation services with new AI technologies and verification practices while streamlining the consumer attorney-search experience. Read more.
December 18, 2023
Martindale-Avvo Publishes Anticipated Legal Consumer Research Report & Launches First-Ever ‘Legal Lookback’ for Attorneys
Martindale-Avvo is pleased to share the 2023 iteration of its annual Understanding the Legal Consumer research report and its first-ever Legal Lookback feature for participating attorneys – each developed to help law firms shape their online marketing strategies for the coming year. Read more.
October 12, 2023
MARTINDALE-AVVO RELEASES INAUGURAL ‘BUSINESS OF YOUR PRACTICE’ REPORT FOR ATTORNEYS
Martindale-Avvo is proud to present the inaugural edition of its Business of Your Practice report. After surveying approximately 745 active attorneys, Martindale-Avvo mapped the legal industry’s current approach to marketing and trending technology, providing valuable insights into the profession’s evolving dynamics as technology continues to reshape the way attorneys do business. Read more.
April 11, 2023
Martindale-Avvo launches Legal Growth Engine, a comprehensive, custom marketing service to help law firms grow
Martindale-Avvo is proud to now introduce Legal Growth Engine, a white-glove marketing program designed to help firms elevate their business to new heights. Read more.
As part of its 2023 enhancements, Martindale-Avvo has unveiled a new service that will help attorneys own their online reputation across several leading attorney directories. Read more.
November 30, 2022
Martindale-Avvo unveils brand refresh, highlighting its value as a trusted marketing partner for attorneys
Martindale-Avvo has introduced a brand refresh — including a new logo and website design — that clearly communicates its mission of serving as a trusted partner to help small and midsize legal firms grow the business of their practice. Read more.