Randy Laub, Author at Martindale-Avvo
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Randy Laub

Randy Laub is Avvo’s former director of marketing. He’s a full-stack senior marketer with experience in cloud technology, telecom, and online freemium/subscription service businesses. With his experience in B2C and B2B with a focus on product marketing, inbound demand generation, and brand building, Randy has successfully led marketing teams, integrated digital marketing strategies across brands, and managed multi-million-dollar marketing budgets.

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Recent Articles

Determining the ROI of Legal Directory Advertising

By Randy Laub
| January 12, 2023

It’s safe to say marketing is not always easy, especially for solo practicing attorneys or attorneys managing a small law firm. While practicing law, most attorneys handle all aspects of their marketing – planning, decisions, and evaluations. Return on investment expectations are critical before a decision can be made. This is particularly important when a…Read More

How Consumers Find & Select an Attorney

By Randy Laub
| January 11, 2023

There are two big misconceptions about how consumers seek an attorney to hire: Attorneys that look for new clients and fall into the trap of these misconceptions may miss out on additional growth. Or, certainly growth at a lower marketing cost for their firm.  Getting legal help through a qualified attorney is a multi-step process…Read More

5 Tools and Tips to Increase Lead Generation for Attorneys

By Randy Laub
| August 31, 2020

Consumer expectations increase every year as more and more options become available. This is no different for the legal industry and is often compounded by very urgent needs, serious issues and fears. Prospective clients make up their minds quickly – most in less than 3 days – taking steps to put their legal issues behind…Read More